The AI Action System for Marketing

Great measurement is pointless if you don’t act on it

Weekly actions, not dashboards. Turn noisy marketing data into campaign-level moves that drive your business forward.

Book a demo

How it Works

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bluealpha.ai

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Why BlueAlpha?

When analysis becomes action, growth compounds.

0%
0%
Increase in ARR in 90 days
"BlueAlpha’s insights allowed us to reallocate our budget with confidence to fuel our scalable growth."
Former Head of Growth, beehiiv
0%
0%
Increase in ARR in 90 days
"BlueAlpha’s insights allowed us to reallocate our budget with confidence to fuel our scalable growth."
Former Head of Growth, beehiiv
0%
0%
Increase in ARR in 90 days
"BlueAlpha’s insights allowed us to reallocate our budget with confidence to fuel our scalable growth."
Former Head of Growth, beehiiv
VP of Growth, Pettable
0%
0%
Increase in revenue in 90 days
VP of Growth, Pettable
0%
0%
Increase in revenue in 90 days
VP of Growth, Pettable
0%
0%
Increase in revenue in 90 days
Data Scientist, Mubi
"Working with BlueAlpha compressed months of trial-and-error into weeks. Having them in my corner meant I could move fast without feeling like I was cutting corners. Every week we sharpened the model and my confidence grew with it."
Data Scientist, Mubi
"Working with BlueAlpha compressed months of trial-and-error into weeks. Having them in my corner meant I could move fast without feeling like I was cutting corners. Every week we sharpened the model and my confidence grew with it."
Data Scientist, Mubi
"Working with BlueAlpha compressed months of trial-and-error into weeks. Having them in my corner meant I could move fast without feeling like I was cutting corners. Every week we sharpened the model and my confidence grew with it."
Senior VP, Product & Growth, Brainly
"BlueAlpha changed how we think about measurement by enabling us to measure our OOH campaigns. It gave us the confidence to know where to place our bets."
Senior VP, Product & Growth, Brainly
"BlueAlpha changed how we think about measurement by enabling us to measure our OOH campaigns. It gave us the confidence to know where to place our bets."
Senior VP, Product & Growth, Brainly
"BlueAlpha changed how we think about measurement by enabling us to measure our OOH campaigns. It gave us the confidence to know where to place our bets."
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0%
CAC cut and saved millions in 4 weeks
"BlueAlpha's platform gave us the confidence to make bold budget cuts we'd been hesitating on. Seeing Meta's diminishing returns validated with data, we reduced spend by 50% without losing conversions."
Growth Analytics Manager, Attain/Klover
0%
0%
CAC cut and saved millions in 4 weeks
"BlueAlpha's platform gave us the confidence to make bold budget cuts we'd been hesitating on. Seeing Meta's diminishing returns validated with data, we reduced spend by 50% without losing conversions."
Growth Analytics Manager, Attain/Klover
0%
0%
CAC cut and saved millions in 4 weeks
"BlueAlpha's platform gave us the confidence to make bold budget cuts we'd been hesitating on. Seeing Meta's diminishing returns validated with data, we reduced spend by 50% without losing conversions."
Growth Analytics Manager, Attain/Klover
Vice President of Growth, 1440
Doubled
spend in Meta with confidence
Vice President of Growth, 1440
Doubled
spend in Meta with confidence
Vice President of Growth, 1440
Doubled
spend in Meta with confidence

Three Weeks to Value

From connection to measurable lift in under a month

Week 1
Week 2
Week 3

Week 1
Week 2
Week 3

Book a demo

Week 1

Connect

One-click read-only ad platform access; BlueAlpha cleans and validates data.

Week 1

Connect

One-click read-only ad platform access; BlueAlpha cleans and validates data.

Model

Kickoff meeting; First MMM trained and deployed.

Week 2

Model

Kickoff meeting; First MMM trained and deployed.

Week 2

Act

AI-optimized recommendations delivered, steady state value capture begins

Week 3

Act

AI-optimized recommendations delivered, steady state value capture begins

Week 3

A single system linking measurement, testing, and action

BlueAlpha's platform and agents seek to answer the key marketing questions that matter most:

What happened?

Why did it happen?

What should I do next?

Always-On Bayesian Marketing Mix Models

Measure the real impact of every channel continuously - not quarterly. Our Al- powered MMMs learn and adapt automatically, giving you fresh, reliable insights every single week. Our models are tailored to your business and needs.

Synthetic-Control Incrementality Tests

Unified platform tracking

Explainable Performance Engine

Every metric comes with an explanation. Our LLM interprets results in plain language, showing exactly why performance changed and how to fix it.

Conversational Intelligence

24/7 Anomaly Detection Agents

Al Growth Operator

Turn insights into action. BlueAlpha suggests what to scale, pause, or optimize down to the campaign level - so every decision moves your business forward.

Creative Intelligence

Budget and Scenario Planner

What happened?

Why did it happen?

What should I do next?

Always-On Bayesian Marketing Mix Models

Synthetic-Control Incrementality Tests

Unified platform tracking

Explainable Performance Engine

Every metric comes with an explanation. Our LLM interprets results in plain language, showing exactly why performance changed and how to fix it.

Conversational Intelligence

24/7 Anomaly Detection Agents

Al Growth Operator

Turn insights into action. BlueAlpha suggests what to scale, pause, or optimize down to the campaign level - so every decision moves your business forward.

Creative Intelligence

Budget and Scenario Planner

What happened?

Why did it happen?

What should I do next?

Always-On Bayesian Marketing Mix Models

Synthetic-Control Incrementality Tests

Unified platform tracking

Explainable Performance Engine

Every metric comes with an explanation. Our LLM interprets results in plain language, showing exactly why performance changed and how to fix it.

Conversational Intelligence

24/7 Anomaly Detection Agents

Al Growth Operator

Turn insights into action. BlueAlpha suggests what to scale, pause, or optimize down to the campaign level - so every decision moves your business forward.

Creative Intelligence

Budget and Scenario Planner

Built by the Team Behind Tesla's Growth Systems

Our founding team built Tesla's marketing optimization frameworks.

We combine Bayesian modeling, causal inference, and Al automation to deliver explainable, actionable recommendations.

Book a demo

See Case Studies

BlueAlpha enhances actionability via advanced, Al-driven tooling

Capability

MMM

Incr. Testing

BlueAlpha

Capability

MMM

Incr. Testing

BlueAlpha

Cookie-less, privacy-compliant attribution

Channel-level spend analysis

New strategy testing

Campaign-level Al-optimized recommendations

Creative performance analysis

Budget and bid-level recommendations

Weekly auto-updates with dynamic prior adj.

Integrated MMM/Incr. testing learning loop

Scenario planning & forecasting

Ongoing model calibration & support

Anomaly detection

Al integrations (e.g., chat with your data)

BlueAlpha enhances actionability via advanced, Al-driven tooling

Capability

MMM

Incr. Testing

BlueAlpha

Cookie-less, privacy-compliant attribution

Channel-level spend analysis

New strategy testing

Campaign-level Al-optimized recommendations

Creative performance analysis

Budget and bid-level recommendations

Weekly auto-updates with dynamic prior adj.

Integrated MMM/Incr. testing learning loop

Scenario planning & forecasting

Ongoing model calibration & support

Anomaly detection

Al integrations (e.g., chat with your data)

Frequently asked questions

What is marketing mix modeling (MMM) software, and how is BlueAlpha different from a traditional MMM vendor?

How does BlueAlpha's Al marketing software turn MMM and incrementality tests into weekly budget and creative actions we can trust?

What data do you need, how is it kept safe, how long does implementation take, and when will we see lift?

How do MMM and tests turn into weekly actions we can trust?

How much work will this add to my team, and who executes?

The AI Action System for Marketing

Why BlueAlpha?

Three Weeks to Value

A single system linking measurement, testing, and action

Built by the Team Behind Tesla's Growth Systems

BlueAlpha enhances actionability via advanced, Al-driven tooling

BlueAlpha enhances actionability via advanced, Al-driven tooling

Frequently asked questions

Your marketing is capable of more.
Get on BlueAlpha. Make it happen.

Your marketing is capable of more.
Get on BlueAlpha. Make it happen.

Your marketing is capable of more.
Get on BlueAlpha. Make it happen.

Why BlueAlpha?

Three Weeks to Value

A single system linking measurement, testing, and action

Built by the Team Behind Tesla's Growth Systems

BlueAlpha enhances actionability via advanced, Al-driven tooling

BlueAlpha enhances actionability via advanced, Al-driven tooling

Frequently asked questions

Your marketing is capable of more.Get on BlueAlpha. Make it happen.

Your marketing is capable of more.Get on BlueAlpha. Make it happen.

Your marketing is capable of more.Get on BlueAlpha. Make it happen.

Your marketing is capable of more.
Get on BlueAlpha. Make it happen.

Your marketing is capable of more.
Get on BlueAlpha. Make it happen.

Your marketing is capable of more.
Get on BlueAlpha. Make it happen.