Playbooks
Operate Like a Growth Scientist
Fast-track marketing ROI for growth leaders. Tactical guides, frameworks, and decision workflows for turning noisy data into confident decisions.
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Growth Programs
Creative Optimization
Measurement
Incrementality Testing
Budget Allocation
Competitive Response
Performance Diagnostics
Peter Grafe
How to Grow When Your Strongest Channel Looks Saturated
A four-part diagnostic framework for growth teams: prove whether your dominant channel is truly saturated before committing to a budget reallocation.
Performance Diagnostics
Incrementality Testing
Matthias Stepancich
How to Measure Influencer Marketing Incrementality
Klover proved YouTube sponsorships drive incremental conversions with a geo holdout test. This playbook shows how to build the same measurability system.
Incrementality Testing
Growth Programs
Matthias Stepancich
How to Break Free from Single-Channel Dependency with MMM & Incrementality Testing
Reduce channel concentration risk and build a resilient marketing mix through data-driven diversification
Budget Allocation
Incrementality Testing
Matthias Stepancich
How to Measure OOH Advertising: Geo Holdouts, MMM, and Incremental CPA
BlueAlpha proved beehiiv's $300K subway campaign drove ~100,000 incremental users at $4 CPA. This playbook shows how to run the same geo holdout test for any OOH campaign.
Incrementality Testing
Measurement
Matthias Stepancich
Winning Market Share in Consumer AI SaaS (2026-2027)
A five-phase growth framework for consumer AI SaaS: incrementality-first MMM, GeoLift testing, and CFO-ready measurement. Built on BlueAlpha benchmarks.
Growth Programs
