PLAYBOOKS
Operate Like a Growth Scientist
Fast-track marketing ROI for growth leaders. Tactical guides, frameworks, and decision workflows for turning noisy data into confident decisions.
Peter Grafe
How to Operationalize Your Marketing Mix Model (MMM) with Claude & MCP
Stop letting your MMM gather dust. Connect your Meridian model to Claude and let anyone on your team query ROI, saturation, and budget scenarios live.
Marketing Mix
Peter Grafe
How to Build Your First Marketing Mix Model (No Code Required)
Assess your MMM readiness, set Bayesian priors in plain English, and fit a real Meridian model — all through a conversation with Claude. Free, open-source.
Marketing Mix
Matthias Stepancich
How to Measure Influencer Marketing with MMM & Measurability Testing
Quantify incremental impact from creator partnerships and build a system to evaluate every deal before you sign
Influencer Marketing
Measurement
Matthias Stepancich
How to Break Free from Single-Channel Dependency with MMM & Incrementality Testing
Reduce channel concentration risk and build a resilient marketing mix through data-driven diversification
Marketing Mix
Optimization
Matthias Stepancich
How to Measure Offline Channels (OOH) with MMM & Geo Hold-Outs
Learn how to quantify incremental traffic and CPA from offline media - using geo-testing and MMM
Out-of-Home
Measurement
Matthias Stepancich
Winning Market Share in Consumer AI SaaS (2026-2027)
A CFO-proof growth system for Consumer AI companies: incrementality-first MMM, GeoLift, and 10+ tests per week
SaaS
Growth Strategy