PLAYBOOKS
Operate Like a Growth Scientist
Fast-track marketing ROI for growth leaders. Tactical guides, frameworks, and decision workflows for turning noisy data into confident decisions.
Matthias Stepancich
Nov 20, 2025
How to Break Free from Single-Channel Dependency with MMM & Incrementality Testing
Reduce channel concentration risk and build a resilient marketing mix through data-driven diversification
Growth
Matthias Stepancich
Aug 28, 2025
How to Measure Offline Channels (OOH) with MMM & Geo Hold-Outs
Quantify incremental traffic and CPA from offline media using geo-testing and MMM
Marketing Mix Modeling
Matthias Stepancich
Jul 21, 2025
Winning Market Share in Consumer AI SaaS (2026-2027)
A CFO-proof growth system: incrementality-first MMM, GeoLift, and 10+ tests/week
Growth
SaaS