PLAYBOOKS
Operate Like a Growth Scientist
Fast-track marketing ROI for growth leaders. Tactical guides, frameworks, and decision workflows for turning noisy data into confident decisions.
Matthias Stepancich
Jan 5, 2026
How to Measure Influencer Marketing with MMM & Measurability Testing
Quantify incremental impact from creator partnerships and build a system to evaluate every deal before you sign
Influencer Marketing
Measurement
Matthias Stepancich
Nov 20, 2025
How to Break Free from Single-Channel Dependency with MMM & Incrementality Testing
Reduce channel concentration risk and build a resilient marketing mix through data-driven diversification
Marketing Mix
Optimization
Matthias Stepancich
Aug 28, 2025
How to Measure Offline Channels (OOH) with MMM & Geo Hold-Outs
Learn how to quantify incremental traffic and CPA from offline media - using geo-testing and MMM
Out-of-Home
Measurement
Matthias Stepancich
Jul 21, 2025
Winning Market Share in Consumer AI SaaS (2026-2027)
A CFO-proof growth system for Consumer AI companies: incrementality-first MMM, GeoLift, and 10+ tests per week
SaaS
Growth Strategy