PLAYBOOKS
Operate Like a Growth Scientist
Fast-track marketing ROI for growth leaders. Tactical guides, frameworks, and decision workflows for turning noisy data into confident decisions.
Matthias Stepancich
How to Measure Influencer Marketing with MMM & Measurability Testing
Quantify incremental impact from creator partnerships and build a system to evaluate every deal before you sign
Incrementality Testing
Matthias Stepancich
How to Break Free from Single-Channel Dependency with MMM & Incrementality Testing
Reduce channel concentration risk and build a resilient marketing mix through data-driven diversification
Budget Allocation
Incrementality Testing
Matthias Stepancich
How to Measure OOH Advertising: Geo Holdouts, MMM, and Incremental CPA
Learn how to quantify the incremental impact of OOH campaigns using geo holdout testing, marketing mix modeling, and modern audience measurement. This playbook gives you the full framework: from designing your first OOH test to calculating incremental CPA and making a scale-or-pause decision with statistical confidence.
Incrementality Testing
Matthias Stepancich
Winning Market Share in Consumer AI SaaS (2026-2027)
A CFO-proof growth system for Consumer AI companies: incrementality-first MMM, GeoLift, and 10+ tests per week
Growth Programs