Prompts
The BlueAlpha MCP prompt library
A copy-paste library of the prompts marketing teams actually use with the BlueAlpha MCP. Organized by cadence — daily, weekly, monthly, quarterly — so you can pick the ones that match the work sitting on your plate right now.
How to use this library
Three rules that'll make every prompt work harder.
01
Customize the numbers.
Wherever you see [SPEND], [GOAL], or [TIME], sub in your own. The more specific, the tighter the answer.
02
Chain, don't re-ask.
Keep the conversation open. The MCP holds context across turns. Ask a broad question, drill in, then simulate.
03
Save what works.
Teams have 5–10 common prompts. Paste them in your team doc so everyone asks the same way.
Do’s & Don’ts
Prompts that won't work
The MCP is only as good as the question. Four anti-patterns to avoid.
Don't
01 - Too Vague
"How are we doing?"
02 - Too granular
"What was my CTR yesterday at 3pm for campaign X?"
03 - Tool-named wrong
"Run meridian_get_contribution_breakdown for me."
04 - No business context
"Where should I put $50K?"
Do's
01 - Too Vague
"Summarize the last 7 days across Google Ads and Meta. What moved, what broke, what needs attention before Friday?"
02 - Too granular
"Are any of my campaigns showing an unusual CTR drop in the last 48 hours? Show me the 3 biggest drops by spend weight."
03 - Tool-named wrong
"Show me each channel's contribution to revenue over the last 8 weeks, with credible intervals."
04 - No business context
"We have $50K extra for next week. Our goal is growing new-customer conversions at a CAC under $80. Allocate across our current channels using MMM headroom. Simulate 4-week impact."
Contribute a prompt
Use a prompt we don't have here that your team relies on? Send it to us. We publish the best ones quarterly with attribution.
Customizable prompt templates
Fill in the blanks. These are the backbone prompts — every team ends up with a version of each.
The diagnostic template
What's dragging my [CHANNEL] account down over the last [TIME PERIOD]?
Give me a prioritized list of issues with dollar impact and a specific
fix for each. Limit to the top [N] so it's actionable.
The reallocation template
We have [AMOUNT] in additional budget for [TIME FRAME]. Allocate across my
channels weighted toward headroom. Simulate [DURATION] of impact using the
latest MMM, with credible intervals.
The scenario template
Simulate [BUDGET CHANGE, e.g. -20%] applied [WHERE, e.g. across all
channels equally / pulled from lowest-ROI first]. Show impact on [OUTCOME
METRIC, e.g. new-customer conversions] with credible intervals over the
next [N] weeks.
The defense template
Our CFO wants to cut marketing by [AMOUNT]. Using the MMM, show what we
lose. Frame the answer as incremental revenue at risk, not a percentage
of spend. Include credible intervals and a single paragraph I can use
in the deck.
The audit template
Run a full audit on my [CHANNEL] account for the last [TIME PERIOD].
Score campaigns. Flag creatives. Rank issues by dollar impact. Return
a 3-item priority list I can action this week.
The competitive-read template
[COMPETITOR] just launched [MOVE, e.g. a major CTV push / a new messaging
platform / a price drop]. Using my current MMM and channel mix, tell me
where I'm most defensible and where I'm most exposed. Recommend 2–3
changes to my current spend that increase defensibility.
