BlueAlpha is now on
The BlueAlpha MCP prompt library
A copy-paste library of the prompts marketing teams actually use with the BlueAlpha MCP. Organized by cadence — daily, weekly, monthly, quarterly — so you can pick the ones that match the work sitting on your plate right now.
Every prompt is tuned for speed. They're outcome-framed, anchored in business context, and return structured answers you can act on in the same session.
How to use this library
Three rules that'll make every prompt work harder.
01
01
01
Customize the numbers.
Wherever you see [SPEND], [GOAL], or [TIME], sub in your own. The more specific, the tighter the answer.
02
02
02
Chain, don't re-ask.
Keep the conversation open. The MCP holds context across turns. Ask a broad question, drill in, then simulate.
03
03
03
Save what works.
Every team ends up with 5–10 recurring prompts. Paste them in your team doc so the whole team asks the same question the same way.
Daily prompts (5 minutes a morning)
How do I check my marketing pacing every morning?
Check my pacing across Google Ads and Meta for yesterday. Flag any campaigns >20% off their daily target pace. For each flagged campaign, give me the likely root cause in one sentence.
How do I check my marketing pacing every morning?
Check my pacing across Google Ads and Meta for yesterday. Flag any campaigns >20% off their daily target pace. For each flagged campaign, give me the likely root cause in one sentence.
How do I scan for creative fatigue daily?
Which of my active Meta creatives showed a >15% CTR drop in the last 7 days vs. the prior 7 days? Show me the top 5 most fatigued, with spend and performance cohort.
How do I scan for creative fatigue daily?
Which of my active Meta creatives showed a >15% CTR drop in the last 7 days vs. the prior 7 days? Show me the top 5 most fatigued, with spend and performance cohort.
How do I find underspending Google Ads campaigns?
Run the underspend diagnosis on my Google Ads account for yesterday. Tell me if any campaigns are bid-constrained, budget-constrained, or impression- capped, and the root cause in one sentence each.
How do I find underspending Google Ads campaigns?
Run the underspend diagnosis on my Google Ads account for yesterday. Tell me if any campaigns are bid-constrained, budget-constrained, or impression- capped, and the root cause in one sentence each.
How do I catch ad disapprovals fast?
Check my Google Ads and Meta accounts for ad disapprovals in the last 48 hours. List them with the reason, the campaign they're in, and the dollar impact.
How do I catch ad disapprovals fast?
Check my Google Ads and Meta accounts for ad disapprovals in the last 48 hours. List them with the reason, the campaign they're in, and the dollar impact.
Weekly prompts (15 minutes a Monday)
How do I run a weekly Google Ads audit?
Run a full audit of my Google Ads account for the last 7 days. I want: (1) a structure score, (2) the top 3 issues by dollar impact, and (3) a specific fix for each issue.
How do I run a weekly Google Ads audit?
Run a full audit of my Google Ads account for the last 7 days. I want: (1) a structure score, (2) the top 3 issues by dollar impact, and (3) a specific fix for each issue.
How do I review Meta creative performance weekly?
Score every active Meta creative from the last 14 days. Rank them by efficiency, flag the winners worth scaling, and give me a fatigue score for each underperformer.
How do I review Meta creative performance weekly?
Score every active Meta creative from the last 14 days. Rank them by efficiency, flag the winners worth scaling, and give me a fatigue score for each underperformer.
How do I reallocate marketing budget weekly?
Simulate a ±10% budget reallocation across my channels for next week using the latest MMM. Show me the predicted impact on conversions with credible intervals, and identify which channels have the most headroom.
How do I reallocate marketing budget weekly?
Simulate a ±10% budget reallocation across my channels for next week using the latest MMM. Show me the predicted impact on conversions with credible intervals, and identify which channels have the most headroom.
How do I find my best-performing audiences?
Which audience segments on Meta and Google Ads have the best CAC this month? Show me the top 3 and the bottom 3, with spend, efficiency, and a recommendation to scale or kill.
How do I find my best-performing audiences?
Which audience segments on Meta and Google Ads have the best CAC this month? Show me the top 3 and the bottom 3, with spend, efficiency, and a recommendation to scale or kill.
How do I read channel contribution weekly?
What's each channel's contribution to revenue over the last 8 weeks? Return contribution share, ROI, credible interval, and whether each channel is trending up or down.
How do I read channel contribution weekly?
What's each channel's contribution to revenue over the last 8 weeks? Return contribution share, ROI, credible interval, and whether each channel is trending up or down.
How do I build a Monday morning marketing brief?
Give me a Monday morning marketing brief. One paragraph each on: (1) what moved last week, (2) what's breaking this week, (3) what decisions I need to make before Friday. Be specific with numbers.
How do I build a Monday morning marketing brief?
Give me a Monday morning marketing brief. One paragraph each on: (1) what moved last week, (2) what's breaking this week, (3) what decisions I need to make before Friday. Be specific with numbers.
Monthly prompts (30 minutes a month)
How do I read my MMM refresh each month?
Summarize what the latest MMM fit tells me about my channels. Highlight any shifts in saturation, adstock, or ROI from the previous model. Call out any channel where my beliefs should change this month.
How do I read my MMM refresh each month?
Summarize what the latest MMM fit tells me about my channels. Highlight any shifts in saturation, adstock, or ROI from the previous model. Call out any channel where my beliefs should change this month.
How do I defend my marketing budget to leadership?
I need to defend my current marketing budget. Using the MMM, show me what we'd lose at -20%, -30%, and -50% spend. Include credible intervals and frame the answer as incremental revenue at risk, not percentage of spend.
How do I defend my marketing budget to leadership?
I need to defend my current marketing budget. Using the MMM, show me what we'd lose at -20%, -30%, and -50% spend. Include credible intervals and frame the answer as incremental revenue at risk, not percentage of spend.
How do I know if my channel mix is optimized?
Is my current channel mix optimized given saturation curves? Show me which channels are over-saturated, which have headroom, and what a rebalance would look like in dollars next month.
How do I know if my channel mix is optimized?
Is my current channel mix optimized given saturation curves? Show me which channels are over-saturated, which have headroom, and what a rebalance would look like in dollars next month.
How do I prune underperforming campaigns?
Which campaigns across Google Ads and Meta have been consistently in the bottom 20% of efficiency for the last 30 days? Recommend which to pause, which to restructure, and which to kill outright.
How do I prune underperforming campaigns?
Which campaigns across Google Ads and Meta have been consistently in the bottom 20% of efficiency for the last 30 days? Recommend which to pause, which to restructure, and which to kill outright.
How do I prune underperforming campaigns?
Which campaigns across Google Ads and Meta have been consistently in the bottom 20% of efficiency for the last 30 days? Recommend which to pause, which to restructure, and which to kill outright.
How do I audit my creative portfolio monthly?
Audit my Meta creative portfolio for the month. How many of my top 20 spending ads are >60 days old? Which are fatigued? What's the creative production gap I need to close before next month?
How do I audit my creative portfolio monthly?
Audit my Meta creative portfolio for the month. How many of my top 20 spending ads are >60 days old? Which are fatigued? What's the creative production gap I need to close before next month?
How do I audit my creative portfolio monthly?
Audit my Meta creative portfolio for the month. How many of my top 20 spending ads are >60 days old? Which are fatigued? What's the creative production gap I need to close before next month?
Quarterly & as-needed prompts
How do I build a case for a new channel?
Build me a business case for testing [NEW CHANNEL] as a paid surface. Use MMM saturation analysis on my current channels to estimate incremental reach, reasonable budget floor, and what success would need to look like to beat my worst-performing current channel.
How do I build a case for a new channel?
Build me a business case for testing [NEW CHANNEL] as a paid surface. Use MMM saturation analysis on my current channels to estimate incremental reach, reasonable budget floor, and what success would need to look like to beat my worst-performing current channel.
How do I design an incrementality test?.
I want to test whether [CHANNEL] is incremental. Design a geo-based test: recommend control geos, treatment geos, test duration, minimum detectable lift, and budget. Flag any confounders I should worry about.
How do I design an incrementality test?.
I want to test whether [CHANNEL] is incremental. Design a geo-based test: recommend control geos, treatment geos, test duration, minimum detectable lift, and budget. Flag any confounders I should worry about.
How do I model budget scenarios for planning?
I need to plan next quarter. Simulate three scenarios: (a) flat budget, (b) +25% budget, (c) -15% budget. For each, show projected revenue, CAC, and channel allocation. Use credible intervals where you can.
How do I model budget scenarios for planning?
I need to plan next quarter. Simulate three scenarios: (a) flat budget, (b) +25% budget, (c) -15% budget. For each, show projected revenue, CAC, and channel allocation. Use credible intervals where you can.
How do I respond to a competitor's move?
Our main competitor just launched a big push on [CHANNEL]. Using MMM and my current mix, tell me: where is my most defensible ground, where am I most exposed, and what should I change about my spend this quarter?
How do I respond to a competitor's move?
Our main competitor just launched a big push on [CHANNEL]. Using MMM and my current mix, tell me: where is my most defensible ground, where am I most exposed, and what should I change about my spend this quarter?
How do I write a campaign post-mortem?
Tell the attribution story for the '[CAMPAIGN NAME]' campaign that ran [DATES]. Compare what the MMM says it drove vs. platform attribution vs. what we committed to leadership. Return a one-paragraph internal memo and a one-paragraph client-safe version.
How do I write a campaign post-mortem?
Tell the attribution story for the '[CAMPAIGN NAME]' campaign that ran [DATES]. Compare what the MMM says it drove vs. platform attribution vs. what we committed to leadership. Return a one-paragraph internal memo and a one-paragraph client-safe version.
Power chains — multi-turn conversations that unlock real speed
The single biggest unlock in the MCP is context across turns. Start broad, drill in, simulate. Here are three chains worth memorizing.
Chain 1: The full Monday morning (90 seconds end-to-end)
Turn 1: Give me a Monday morning marketing brief. Turn 2: Drill into the biggest issue you flagged. Turn 3: Simulate a fix for that issue. Use my latest MMM where relevant. Turn 4: Turn that into 3 specific actions I should take before EOD today.
Chain 1: The full Monday morning (90 seconds end-to-end)
Turn 1: Give me a Monday morning marketing brief. Turn 2: Drill into the biggest issue you flagged. Turn 3: Simulate a fix for that issue. Use my latest MMM where relevant. Turn 4: Turn that into 3 specific actions I should take before EOD today.
Chain 2: Budget reallocation, end-to-end
Turn 1: Show me channel ROI with credible intervals for the last 8 weeks. Turn 2: Which channels are in the saturation zone right now? Turn 3: Simulate moving $[AMOUNT] out of saturated channels into the channels with the most headroom. Show 4-week projected impact. Turn 4: Translate that simulation into specific campaign-level budget moves across Google Ads and Meta. Include rationale per move.
Chain 2: Budget reallocation, end-to-end
Turn 1: Show me channel ROI with credible intervals for the last 8 weeks. Turn 2: Which channels are in the saturation zone right now? Turn 3: Simulate moving $[AMOUNT] out of saturated channels into the channels with the most headroom. Show 4-week projected impact. Turn 4: Translate that simulation into specific campaign-level budget moves across Google Ads and Meta. Include rationale per move.
Chain 3: Creative refresh brief
Turn 1: Which Meta creatives are fatigued right now? Turn 2: What's working in my top 3 performers? Identify common creative elements (format, hook, offer, visual style). Turn 3: Draft a creative brief for the next round of ads based on what's working. Include message pillars, format mix, and test plan.
Chain 3: Creative refresh brief
Turn 1: Which Meta creatives are fatigued right now? Turn 2: What's working in my top 3 performers? Identify common creative elements (format, hook, offer, visual style). Turn 3: Draft a creative brief for the next round of ads based on what's working. Include message pillars, format mix, and test plan.
Prompts that won't work (and what to ask instead)
The MCP is only as good as the question. Four anti-patterns to avoid.
01
01
01
Too vague
Don't
"How are we doing?"
Do
"Summarize the last 7 days across Google Ads and Meta. What moved, what broke, what needs attention before Friday?"
02
02
02
Too granular
Don't
"What was my CTR yesterday at 3pm for campaign X?"
Do
"Are any of my campaigns showing an unusual CTR drop in the last 48 hours? Show me the 3 biggest drops by spend weight."
03
03
03
Tool-named wrong
Don't
"Run meridian_get_contribution_breakdown for me."
Do
"Show me each channel's contribution to revenue over the last 8 weeks, with credible intervals."
04
04
04
No business context
Don't
"Where should I put $50K?"
Do
"We have $50K extra for next week. Our goal is growing new-customer conversions at a CAC under $80. Allocate across our current channels using MMM headroom. Simulate 4-week impact."
Customizable prompt templates
Fill in the blanks. These are the backbone prompts — every team ends up with a version of each.
The diagnostic template
What's dragging my [CHANNEL] account down over the last [TIME PERIOD]? Give me a prioritized list of issues with dollar impact and a specific fix for each. Limit to the top [N] so it's actionable.
The diagnostic template
What's dragging my [CHANNEL] account down over the last [TIME PERIOD]? Give me a prioritized list of issues with dollar impact and a specific fix for each. Limit to the top [N] so it's actionable.
The reallocation template
We have [AMOUNT] in additional budget for [TIME FRAME]. Allocate across my channels weighted toward headroom. Simulate [DURATION] of impact using the latest MMM, with credible intervals.
The reallocation template
We have [AMOUNT] in additional budget for [TIME FRAME]. Allocate across my channels weighted toward headroom. Simulate [DURATION] of impact using the latest MMM, with credible intervals.
The scenario template
Simulate [BUDGET CHANGE, e.g. -20%] applied [WHERE, e.g. across all channels equally / pulled from lowest-ROI first]. Show impact on [OUTCOME METRIC, e.g. new-customer conversions] with credible intervals over the next [N] weeks.
The scenario template
Simulate [BUDGET CHANGE, e.g. -20%] applied [WHERE, e.g. across all channels equally / pulled from lowest-ROI first]. Show impact on [OUTCOME METRIC, e.g. new-customer conversions] with credible intervals over the next [N] weeks.
The defense template
Our CFO wants to cut marketing by [AMOUNT]. Using the MMM, show what we lose. Frame the answer as incremental revenue at risk, not a percentage of spend. Include credible intervals and a single paragraph I can use in the deck.
The defense template
Our CFO wants to cut marketing by [AMOUNT]. Using the MMM, show what we lose. Frame the answer as incremental revenue at risk, not a percentage of spend. Include credible intervals and a single paragraph I can use in the deck.
The audit template
Run a full audit on my [CHANNEL] account for the last [TIME PERIOD]. Score campaigns. Flag creatives. Rank issues by dollar impact. Return a 3-item priority list I can action this week.
The audit template
Run a full audit on my [CHANNEL] account for the last [TIME PERIOD]. Score campaigns. Flag creatives. Rank issues by dollar impact. Return a 3-item priority list I can action this week.
The competitive-read template
[COMPETITOR] just launched [MOVE, e.g. a major CTV push / a new messaging platform / a price drop]. Using my current MMM and channel mix, tell me where I'm most defensible and where I'm most exposed. Recommend 2–3 changes to my current spend that increase defensibility.
The competitive-read template
[COMPETITOR] just launched [MOVE, e.g. a major CTV push / a new messaging platform / a price drop]. Using my current MMM and channel mix, tell me where I'm most defensible and where I'm most exposed. Recommend 2–3 changes to my current spend that increase defensibility.
Contribute a prompt
Use a prompt we don't have here that your team relies on? Send it to us (contact@bluealpha.ai) we publish the best ones quarterly with attribution.