Analyst Agent
Your personal data scientist
Meet Benji: your playground for the entire stack. The Analyst harnesses every other agent: Causal Measurement, Testing, Creative, Competitive, Planning, Execution; plus your ad platforms, your warehouse, your files, and the live web. Ask anything in real time. Save what works as a skill the whole team can run forever. Drive real growth.
Signals In
Every other agent. Causal Measurement, Testing, Creative, Competitive, Planning and Execution. Each agent's output is a queryable source.
Every ad platform of yours. Meta, Google, TikTok, LinkedIn, Snap also the data that lives in xlsx sheets.
Your first-party data. Warehouse, CRM, sales, post-purchase, custom business tables — joined on a common time axis with the spend data.
Files and the live web. Drop a CSV, PDF, or slide deck; or pull real-time market data via web search. Both become queryable sources in the same notebook.
Actions Out
A direct answer with the chart. Cross-source question in plain English. Chart, written answer, and the underlying SQL out the other side — in seconds.
A reusable skill, on demand. Ask the same question twice and the agent prompts you to save it as a named, parameterised query anyone on the team can run again.
A library, not a backlog. Six months in, the questions worth asking are skills (Friday pacing snapshot, new-customer LTV by channel, campaign-level fatigue check); the one-off curiosities are gone.
Drift flagged automatically. Missing fields, schema changes, unexpected nulls surface the moment a query touches them. Every question, chart, and save is logged with the user who asked.
Cross-agent
Agent 1
Causal Measurement Agent
When a confidence interval is wider than expected, Benji answers why: the underlying data shape, the noisy weeks, the cohort that's an outlier.
Agent 2
Creative Agent
When a fatigue alert fires, Benji pulls the conversion funnel behind it so you see the downstream impact, not just the platform-side number.
Agent 3
Testing Agent
When the model posteriors update, Benji translates "the model now believes…" into a chart the CMO can show the board.
Agent 4
Planning Agent
When the model posteriors update, Benji translates "the model now believes…" into a chart the CMO can show the board.
Agent 5
Competitive Agent
Hands a competitor's ad book straight to Benji when you want to see which hooks are scaling and which are dying.
Agent 6
Execution Agent
When the change log shows a shipped budget shift, creative swap, or campaign launch, Benji pulls the before/after performance so you see the impact of every change, not just the fact that it shipped.
Install the BlueAlpha MCP to chat with Benji from any AI assistant — pull a saved skill, ask a new cross-source question, or stream the underlying SQL into your own workflow. Your media intelligence at your fingertips, wherever you work. Zero friction.
Questions
What teams ask us first.
Isn't this just ChatGPT plus a database connector?
Don't I already have a BI tool for this?
How accurate are the queries?
What happens to PII?
