Testing Agent

Test, validate, act: automatically

The Testing Agent designs experiments that reveal the true impact of your media. It runs the test that matters most, then feeds the result back into your model, so next week's budget reflects what's actually working.

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What changes

A ranked test queue. Live integrity reads. A posterior update to the MMM the day a test closes.

Which test to run next, ranked by payoff per dollar.
Every candidate test ranked by how much it sharpens your next budget call versus the spend it costs. You can override the order.
A test design, ready for sign-off.
Markets, holdout size, and success bar set so the test can detect the lift you expect, delivered as a one-page brief.
Problems flagged while the test can still be saved
Daily checks that your markets are tracking and the read is clean, so you hear about trouble mid-flight, not at the end.
The details

Matched-market geo tests with a synthetic-control read: the cleanest causal evidence you can get without burning all your spend.

A geo-based incrementality test splits your markets into a treatment group and a control group, holds spend in one and runs spend in the other, then measures the difference in outcomes. The read isn't “how did the treatment group do?” It's “how did the treatment group do versus what a synthetic control built from the holdout markets would predict?” The gap is the incremental lift, with a confidence interval attached.

Each result sharpens the model.
The lift recalibrates that channel in your MMM, so next week's budget reflects causal truth, not platform self-reporting.

Install the BlueAlpha MCP to query the Testing Agent from any AI assistant: pull the test queue, inspect any candidate design, check integrity status on a live test, and approve the next design straight from chat. Zero friction.

Installation Guide

Prompt Library

Frequently asked questions

  • We already run geo tests with [vendor]. What does the Testing Agent add?

    What about platform-side experiments (Meta lift tests, Google geo experiments)?

    Geo testing isn't possible for every channel. What about everything else?

    How does the agent decide a test is worth the foregone spend?

    Does the agent launch tests automatically?

Stop testing and forgetting.
Start running tests that change the next allocation.

30-minute walkthrough on your mix. We'll talk you through you the test we'd run first and the channel uncertainty it would shrink.

Book a demo

Stop testing and forgetting.
Start running tests that change the next allocation.

30-minute walkthrough on your mix. We'll talk you through you the test we'd run first and the channel uncertainty it would shrink.

Book a demo

Articles

Articles

Playbooks

Playbooks

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