How Growth Gets Smarter

AppLovin was reporting 2-16x ROAS. Cann's growth team didn't buy it. BlueAlpha designed a geo holdout test that measured actual sales lift against a Bayesian counterfactual, and the result was zero measurable performance gain at current spend levels. That answer freed $40K/month for channels that actually convert.

See how 1440, one of the fastest-growing newsletters in America, went from second-guessing every marketing dollar to scaling Meta spend with total confidence.

See how Proper Cloth, a premium e-commerce brand, went from dismissing upper-funnel marketing as unmeasurable luxury spending to proving ~$180K in hard revenue from YouTube ads - transforming skepticism into a scalable growth strategy.

See how beehiiv turned subway ads from speculative spend into a proven growth tactic. By running the first statistically validated study on OOH performance, they uncovered ~100,000 incremental new users and built a data-backed case for future investment—with clear, predictable ROI.

In 30 days, Klover replaced attribution noise with causal truth and made decisive moves: 50% pullback on Meta iOS with steady conversions, 10x scale on Apple Search Ads with lift intact, and 35% better incremental CAC for a clear path to 7-figure savings.

Discover how beehiiv, a fast-growing newsletter platform, leveraged BlueAlpha's innovative methodology to reveal the true cost of marketing, reallocate budget intelligently, and drive more business growth with confidence.

Achievement: $2.12M annualized savings identified and captured, 14% blended CAC reduction, zero revenue loss. Impact: From insights to execution in 25 days, with weekly optimization cadence driving continuous improvement

Klover went from using inaccurate last-touch attribution to proving ~10% of their iOS conversions came from YouTube sponsorships. Then they built a measurability system to evaluate every future influencer deal before signing.