Creative Agent

Stop paying for ads that already stopped working.

The Creative Agent watches every paid ad in your stack and tells you which ones are burning out — weeks before performance crashes, in time to actually do something about it.

The Creative Agent watches every paid ad in your stack and tells you which ones are burning out — weeks before performance crashes, in time to actually do something about it.

Book a demo

Book a demo

See the Full Engine

See the Full Engine

See the Full Engine

What changes

Next Steps

Less spend on dying ads. A real refresh calendar. A clearer brief for the next shoot.

Less spend on dying ads. A real refresh calendar. A clearer brief for the next shoot.

Three things you get on day one — no jargon, no dashboards to interpret.

01

Stop subsidising creative that's already lost.

The agent catches the trend weeks before the platform's native fatigue label fires, and ranks every problem by how much it's costing you this week.

42

Critical alerts

110

All alerts

$84K

Critical · weekly

$312K

Under any alert

02

Know your real refresh cadence per platform.

Most teams run one refresh schedule across every channel. The agent's first finding on most accounts is that the cadence is wrong on at least one platform.

TikTok

5–6 wk

PMax

7 wk

Meta

8+ wk

03

Brief production on what'll actually work next.

A ranked list of which concepts are still strong, which are tired, and where the next variant earns the most. Production budget stops getting spent on refreshes nobody needed.

Pause hero video $8.4K/wk

Kill

Refresh concept B $5.1K/wk

Refresh

UGC carousel $3.2K/wk

Monitor

Above the fold

Next Steps

What it looks like Monday morning.

Daily creative fatigue intelligence across Meta, TikTok, and Google PMax. Severity‑tiered alerts, ranked by weekly spend, with the trend behind every call.

Daily creative fatigue intelligence across Meta, TikTok, and Google PMax. Severity‑tiered alerts, ranked by weekly spend, with the trend behind every call.

Creative fatigue intelligence · this week

8‑week window · per‑account calibration

42

Critical alerts

+8 from last week

110

All alerts

Across 3 platforms

$84K

Weekly spend · critical

27% of total

$312K

Spend under any alert

acting now saves ~$48K

TikTok · Hero video v3 · Ad Group AGT-2241

Click‑through collapsed 8.6% → 1.7% over six weeks · frequency 7.4 · CPA up 2.3×

$8.4K weekly

92% conf.

Meta retention · Concept B · Carousel set

Frequency 9.1 · CPM rising 18% · ROAS down 41% over four weeks

$5.1K weekly

88% conf.

Google PMax · Asset group "spring promo"

Relevance score down · auction pressure rising · creative still earning

$3.2K weekly

74% conf.

Meta prospecting · UGC carousel · Set MP-118

CTR softening · frequency normal · early signal, watch list

$2.8K weekly

68% conf.

Severity‑tiered alerts ranked by weekly spend. Approve a pause and it goes to the Execution Agent; reject with a reason and the model learns. Ready to act on before stand‑up — not a dashboard you have to interpret.

Severity‑tiered alerts ranked by weekly spend. Approve a pause and it goes to the Execution Agent; reject with a reason and the model learns. Ready to act on before stand‑up — not a dashboard you have to interpret.

The reason it works

Most fatigue tools tell you something is wrong. The Creative Agent tells you why.

Most fatigue tools tell you something is wrong. The Creative Agent tells you why.

Refreshing creative when the real problem is bidding is expensive. Adjusting bids when the real problem is audience exhaustion is futile. The agent recognises four different reasons creative stops working — and each one needs a different fix.

Refreshing creative when the real problem is bidding is expensive. Adjusting bids when the real problem is audience exhaustion is futile. The agent recognises four different reasons creative stops working — and each one needs a different fix.

01

Your audience is tired

People have seen this ad too many times. Frequency is climbing, click‑through is dropping, and the trajectory is unambiguous.

Refresh the creative.

02

The algorithm is punishing you

The platform's relevance score has decided your ad isn't earning the impression. Quality scores are sliding, costs are rising even at flat frequency.

Improve relevance — or replace.

03

The auction got harder

The creative still works; competition just walked in. CPMs jumped, your relevance scores held, conversion rate didn't move.

Adjust bidding, not creative.

04

Something else broke

Click‑through fell but frequency is normal. Landing page, conversion path, or the market — something external changed.

Investigate before refreshing.

The agent picks the right fix because it can tell the patterns apart. Same alert tier, different action. That's the difference between an alert system and an agent.

The agent picks the right fix because it can tell the patterns apart. Same alert tier, different action. That's the difference between an alert system and an agent.

Or just ask it.

Which TikTok ads should I pause before Monday's stand‑up?

Creative Agent · live data

Pause both. Click‑through has collapsed from 8.6% → 1.7% over six weeks with high confidence.

Two TikTok ad groups are in critical fatigue this week. The strongest signal is on Hero Video v3 — it's been losing click‑through since week 2.

Hero Video v3 · CTR · 8 wk

92% conf.

8.6%

1.7%

8.6%

1.7%

Is our top‑performing concept tired, or is it just one execution that's stale?

Is this the auction getting harder, or is the audience burned out?

Show me every ad over $1K a week where costs are rising but clicks are flat.

What's our actual refresh cadence on Meta retention right now?

From day one to first decision

What your first week looks like.

The agent goes live on Monday. By Friday, you're refreshing on data, not on a calendar.

Monday

First scan

The agent ingests your eight‑week creative history across every ad platform you run. It calibrates against 120 days of your own data, sets thresholds platform by platform, and produces the first severity‑ranked alert list. The team sees the spend that's already in trouble — usually a meaningful share of the weekly budget — sorted from worst to least worst.

Monday

First scan

The agent ingests your eight‑week creative history across every ad platform you run. It calibrates against 120 days of your own data, sets thresholds platform by platform, and produces the first severity‑ranked alert list. The team sees the spend that's already in trouble — usually a meaningful share of the weekly budget — sorted from worst to least worst.

Tuesday

The first structural finding

The agent diagnoses your real refresh cadence per platform. On most accounts, the cadence is wrong on at least one channel — typically TikTok running too slow and Meta retention building too much frequency. That's a one‑time policy fix that prevents next month's version of the same problem.

Tuesday

The first structural finding

The agent diagnoses your real refresh cadence per platform. On most accounts, the cadence is wrong on at least one channel — typically TikTok running too slow and Meta retention building too much frequency. That's a one‑time policy fix that prevents next month's version of the same problem.

Wed - Fri

The loop runs

Approved pauses go through the Execution Agent. New variants get briefed against the patterns the agent flagged. Every alert has the trend behind it; every recommendation has a reason. By the end of the first week, the team has a list of refreshes ranked by impact, a real per‑platform cadence, and a creative calendar built on what's actually working.

For the technical reviewer

Built so it doesn't cry wolf.

Built so it doesn't cry wolf.

Every morning, the agent fits a trend on six signals — frequency, click‑through, CPM, CPA, ROAS, reach — across the last eight weeks. Alerts come with a confidence score; the noisiest signals require multiple consecutive weeks of decline before firing; alerts stay stable for at least three days once they trigger; and per‑account calibration learns your baseline volatility from 120 days of history before any threshold trips.

Plain English: real models, calibrated to your data, designed not to interrupt unless something is actually happening.

CTR · fitted regression

R² 0.87

Impressions ≥ 100

Spend ≥ $50

Running ≥ 7 days

One agent in a system of seven

How it fits the rest of the engine.

How it fits the rest of the engine.

The Creative Agent reads from every ad platform in your stack and from the Budget Agent (so it knows where spend is concentrated). Outputs go to the Execution and Planning agents.

The Creative Agent reads from every ad platform in your stack and from the Budget Agent (so it knows where spend is concentrated). Outputs go to the Execution and Planning agents.

Budget Agent

Tells the Creative Agent where spend is concentrated, so the alert list is ranked by what's actually leaking.

Execution Agent

Approved pauses and refreshes get pushed on‑platform with full audit trail. Reversible, traceable, logged.

Planning Agent

The Creative Agent's per‑platform refresh cadence flows into next quarter's production planning.

Ad platforms

Meta, TikTok, Google PMax. Six signals, eight‑week window, per‑account calibration on your own data.

Stop refreshing on a calendar.
Start refreshing on the data.

30‑minute walkthrough on your real ad accounts. We'll show you which ads we'd pause, refresh, or scale — by Monday.

Book a demo

Stop refreshing on a calendar.
Start refreshing on the data.

30‑minute walkthrough on your real ad accounts. We'll show you which ads we'd pause, refresh, or scale — by Monday.

Book a demo

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