Founding Account Executive

About BlueAlpha

BlueAlpha helps growth organizations make decisions with strategic confidence and execute with greater operational efficiency. Our econometrics and causal inference models reveal what drives revenue, while our agentic marketing infrastructure turns those insights into action by automating workflows across growth operations.

Marketing teams manage eight-figure budgets while relying on manual work and numbers they struggle to defend. Ad platforms can overstate their results. Attribution often breaks under scrutiny. The result is lost value on two fronts: misallocated spend and hours spent on repetitive work like reporting, campaign execution, and pacing checks.

We’re already working with large enterprises to solve both problems. We embed with our clients’ teams, map how decisions actually get made, build econometric models around those decisions using our data science platform, and automate the manual work that slows their teams down.

Attribution tries to answer one question: did the ad spend make money? There are a hundred more like it. Was the promotion profitable, or did it just pull forward sales you’d have made anyway? Is the price too low? Was the new range worth the complexity? Too often, these questions go unmeasured and get settled in meetings by whoever argues best.

We’re building one model of what actually drives a consumer business, so a price change and a Meta campaign can be compared in the same units. Marketing is where we start: big budgets, unreliable measurement, and opportunities to test and learn quickly.

The Role

You’ll be our first Account Executive and own revenue end-to-end. Early on, you’re helping build the sales engine. You’ll find the right accounts, run discovery, lead technical evaluations, close deals, and stay close through onboarding to make sure customers get value quickly.

You’ll sell to marketing and growth leaders at B2C brands and agencies in a consultative, technical motion. You’re selling AI-native software to marketers, which means you need to out-think a category full of noise and use the same kinds of tools you’re selling to do it. Typical contracts are ~$100k ACV, and deals involve multiple stakeholders, so you should be comfortable driving a structured process from first touch to signature.

What Success Looks Like

• Founder-led sales becomes a repeatable AE-led motion with a clear ICP, tight qualification, and consistent deal stages.

• Sales cycles shorten and win rates improve through strong discovery, crisp positioning, and mutual action plans.

• Pipeline becomes predictable enough to know when to add SDRs and AEs, supported by a process that consistently generates opportunities.

Responsibilities

Own revenue end-to-end

• Run the full sales cycle: prospecting → discovery → demo → evaluation → negotiation → close.

• Build and maintain a focused pipeline across target accounts.

• Drive structured deals with clear next steps, executive alignment, and strong mutual action plans.

• Partner closely post-close to ensure fast onboarding and early customer impact.

Build the GTM motion

• Sharpen ICP and segmentation across DTC, subscription, marketplace, and agency accounts, focusing on where we win.

• Work with founders on messaging, pricing, and packaging so our story matches the value we deliver.

• Turn founder wins into reusable assets: playbooks, sequences, talk tracks, and battlecards.

Lay the foundation for the team

• Implement a simple, rigorous sales process with clear stages, exit criteria, forecasting discipline, and notes.

• Track core metrics: pipeline coverage, stage conversion, cycle length, win rate, ACV, and forecast accuracy.

• Over time, help hire, onboard, and develop future AEs and SDRs. You can also stay an individual contributor if you prefer.

Qualifications

• You’ve been an early sales hire or founding AE, or held an equivalent role, and you’re comfortable with ambiguity.

• You’re a strong individual contributor who can run the whole cycle: discovery → demo → close → handoff.

• You came up through SDR or BDR roles and never outgrew the prospecting muscle. You still build your own lists, write your own sequences, and work LinkedIn yourself because, at this stage, there’s no one doing it for you. You want end-to-end ownership, including the top of the funnel.

• You build your own leverage. You’ve used Claude Code, AI agents, or other automation to out-prospect people with bigger teams because you refuse to do work a machine can do.

• You teach yourself. When there’s a new tool, tactic, or category, you don’t wait for enablement. You read, try, iterate, and share what you learned.

• You operate at startup pace: high output, low ego. You do the unglamorous work and build what’s missing.

• You can grow into leadership as we scale.

Compensation & Benefits

• OTE: Competitive and performance-driven, expected $200k–$250k at plan. Final structure TBD.

• Equity: Meaningful ownership in BlueAlpha.

• Benefits: Full health insurance coverage + unlimited PTO.

• Impact: Direct line from your deals to product roadmap, hiring, and company trajectory.