BlueAlpha Vertical Benchmark
Consumer AI Paid Media Benchmark
(October 2026)
30 US consumer AI brands. Meta, Google and every paid channel in between. October 2026.
Data pulled October 2026 · Meta Ad Library · Google Ads Transparency Center · BuiltWith
Before you read
Read before you continue
Who’s in it.
30 consumer AI brands sold to US consumers, across seven sub-verticals: assistants and companions (ChatGPT, Claude, Character.AI), productivity and builders (Grammarly, QuillBot, Gamma, Lovable, Replit, Notion), image and design (Canva, Picsart, Photoroom, Lightricks), video (Runway, HeyGen, invideo), voice and music (ElevenLabs, Speechify, Suno, Otter, Wispr Flow), learning (Quizlet, Babbel, Brainly) and wellness (Calm, Headspace, Flo Health, BetterMe, Noom, Strava).
What we pulled.
Every brand’s Meta Ad Library catalog, up to 500 Google ads per domain from the Google Ads Transparency Center, the total number of Google ads pointing at each domain (all regions, all advertiser accounts), and every ad pixel BuiltWith has detected on each brand’s website.
How it’s scored.
Every score uses fixed thresholds, not a curve, so a 75 means the same thing for every brand and all 30 sit on one scale.
Key findings
The short version
01
The top of the table: ElevenLabs (80), Calm (76), Grammarly (71), Speechify (70) and ChatGPT (69). The sector median is 61.
02
Here, more channels did go with better ads. 7 of the 11 brands running 7 or more paid platforms have ad health at or above the sector median. Of the 19 running 6 or fewer, 8 do.
03
Leaders keep their Meta winners running. In the top 10, a median 0% of Meta ads die inside 14 days and 46% have run for 60 days or more. In the bottom 10 it’s 19% and 22.5%.
04
ChatGPT ads are this sector’s breakout channel. OpenAI’s ad pixel is live on 11 of 30 sites. Every one was added since May 9, none has been removed, and 7 of the top 10 carry it.
05
The Meta pixel is leaving the website. All 30 brands run Meta ads. Only 11 of 30 sites still fire the Meta pixel, and 16 used to.
06
Video on Google splits the table. The top 10 put a median 21.5% of their Google ads into video. The bottom 10 put 5%.
07
Measurement is moving to the phone. 18 of 30 run a mobile measurement partner. 2 run a web-based multi-touch tool.
01 · The 2x2
The consumer AI 2x2
You’d expect a wide stack to cost a brand its focus on Meta and Google. In consumer AI it mostly doesn’t: 7 brands sit in Portfolio builders and only 4 in Spread thin.
We plotted every brand on two things. Across the bottom: how many paid ad platforms show live activity, counting the ad libraries plus every ad pixel that fired in the last 90 days. Up the side: ad health, the average of each brand’s Meta Health and Google Health scores. Both lines split at the sector median.
Channel breadth vs ad health
Fig. 1
Meta Ad Library, Google Ads Transparency Center, BuiltWith. Splits at sector medians: broad = more than 6 platforms, healthy = 63+.
8
Focused operators
6 or fewer, healthy ads
Calm, Grammarly, ChatGPT, Suno, Gamma, Canva, Strava, Wispr Flow
7
Portfolio builders
7+ platforms, healthy ads
ElevenLabs, Speechify, HeyGen, Lightricks, Otter, QuillBot, Picsart
11
Under-built
6 or fewer, stretched ads
The largest group
4
Spread thin
7+ platforms, stretched ads
The smallest group, and home to Lovable, the clearest build-out in the set
Breadth and ad health move together here (a correlation of 0.42). 7 of the 11 broad brands have healthy ads. The weak spot is the narrow end: 11 of the 19 brands running 6 or fewer platforms sit below median ad health, which makes Under-built the largest group.
ElevenLabs is the clearest case. It runs 10 live platforms, including MNTN for connected TV, Spotify audio and OpenAI’s ad pixel, and scores 89 on both Meta Health and Google Health. 96% of its sampled Meta ads have been live for 60 days or more.
02 · The leaderboard
The leaderboard
Overall score is the average of four parts: Meta Health, Google Health, format diversification and operating balance between the two platforms. Here’s the top 10.
| # | Brand | Sub-vertical | Overall | Meta Health | Google Health | Live platforms |
|---|---|---|---|---|---|---|
| 1 | ElevenLabs | Voice & music | 80 | 89 | 89 | 10 |
| 2 | Calm | Wellness | 76 | 85 | 80 | 3 |
| 3 | Grammarly | Productivity & builders | 71 | 98 | 75 | 6 |
| 4 | Speechify | Voice & music | 70 | 55 | 88 | 11 |
| 5 | ChatGPT | Assistants & companions | 69 | 74 | 78 | 6 |
| 6 | invideo | Video | 66 | 66 | 56 | 4 |
| 7 | HeyGen | Video | 66 | 66 | 79 | 7 |
| 8 | Lightricks | Image & design | 66 | 59 | 94 | 11 |
| 9 | Suno | Voice & music | 66 | 78 | 61 | 6 |
| 10 | Otter | Voice & music | 66 | 80 | 59 | 7 |
| Sector median (30) | 61 | 71 | 54 | 6 |
Three routes to the top. ElevenLabs, Speechify, Lightricks, HeyGen and Otter are Portfolio builders with 7 to 11 live platforms. Calm, Grammarly, ChatGPT and Suno win with 3 to 6 platforms run tightly, and Calm gets to the second spot with just three. Speechify and Lightricks carry a Meta Health in the 50s on the strength of Google (88 and 94). Voice and music takes four of the ten places.
03 · What leaders do
What the leaders do differently
The gap between the top and bottom of the table isn’t volume. It shows up in how long ads stay live on Meta and what goes into Google.
Top 10 vs bottom 10
Fig. 2
Medians. Meta Ad Library, Google Ads Transparency Center.
On Meta, they keep their winners running
In the top 10, a median 0% of Meta ads die inside 14 days and 46% have run for 60 days or more. In the bottom 10 it’s 19% and 22.5%. No top-10 brand loses more than 20% of its Meta ads inside two weeks. 5 of the bottom 10 do.
Leaders still test. Otter launched 27% of its Meta ads in the last 30 days and ChatGPT 23%. The bottom 10 aren’t churning through new ads either: their median 30-day launch rate is 3%. Their ads just don’t last.
On Google, they keep moving and they run video
Top-10 brands launched a median 6% of their Google ads in the last 30 days. The bottom 10 launched 1.5%, and 7 of them launched under 5% of their Google ads in the last month. 4 of the top 10 did. Over 90 days the gap flips (27% against 43.5%), so the bottom of the table launches in bursts and then goes quiet.
The bigger gap is video. A median 21.5% of the top 10’s Google ads are video, against 5% for the bottom 10. Suno (53%), Otter (51%) and ChatGPT (42%) lean hardest.
Leaders also spread Google across formats. The median top-10 brand puts 55.5% of its Google ads in its biggest format. The bottom 10 put 94.5%, and 7 of them run 90% or more in one format. None of the top 10 do.
Google ads by format
Fig. 3
Google Ads Transparency Center, up to 500 ads per domain, October 2026. Shares rounded per format, so a few bars total 99% or 101%. Ranks 21–30 shown by sub-vertical.
The exception worth knowing
94
Google Health
59
Meta Health
Lightricks has the best Google Health in the set (94) with only 2% of its Google ads in video. Its Meta Health is 59. Being the best in the sector on one platform doesn’t carry over to the other, and video isn’t the only way to run Google well.
04 · Channels
Which channels they use
Every brand in the set runs Google ads and Meta ads. After that, stacks split fast. Here’s what’s live across the 30 brands’ websites:
| Channel | Brands live | Main platforms (brands) |
|---|---|---|
| Search and display | 28 | Google Ads (28), Microsoft/Bing (14) |
| Social | 23 | LinkedIn (14), Reddit (14), X (12), Meta (11), TikTok (11), Snapchat (4), Pinterest (2) |
| AI answer surfaces | 11 | OpenAI (11) |
| Affiliate | 11 | Impact (6), AWIN (2), PartnerStack, Rewardful, SaaSquatch, Tapfiliate, UpPromote (1 each) |
| Programmatic | 5 | AppLovin (3), Liftoff (1), MediaMath (1), The Trade Desk (1), Media Innovation Group (1) |
| Connected TV | 5 | MNTN (2), Vibe (2), Tatari (1) |
| Audio | 3 | Spotify (3) |
Brands (of 30) running each platform
Fig. 4
Meta and Google from their ad libraries. Other platforms from BuiltWith ad pixels seen in the last 90 days: a live integration, not proof of spend. Platforms with 1 brand not shown.
Ad pixels: live vs went quiet
Fig. 5
BuiltWith, pulled 2026-10-01. Mobile measurement partners excluded. A quiet pixel means the site stopped reporting, not that the channel stopped.
05 · What’s changing
What’s emerging, what’s going stale, what’s changing
Rule used: a pixel is live if BuiltWith saw it in the last 90 days. It went quiet if it hasn’t been seen for 90+ days. “Added” uses the first date BuiltWith detected it.
Emerging
OpenAI’s ad pixel. 11 of 30 sites carry it and every one was added in the last five months: HeyGen (May 9), Suno (May 25), ElevenLabs and Otter (June 1), Lightricks (June 24), Runway (June 29), QuillBot (July 27), Photoroom (September 11), ChatGPT on openai.com (September 13), Notion (September 26) and Speechify (September 28). None has dropped it. 26 of 30 sites carry some OpenAI technology, but only these 11 carry the ad pixel.
Connected TV. 5 brands carry a CTV pixel and 4 of the 5 tags first appeared in the last 12 months: Wispr Flow (Vibe, February), Babbel (Vibe, March), ElevenLabs (MNTN, July) and Notion (MNTN, September 2).
A late-September build. Between September 28 and October 1, Speechify added Snapchat and OpenAI (September 28), Picsart added TikTok (September 28) and ElevenLabs added Spotify (October 1).
A build-out in real time. Lovable added Impact for affiliate on April 8, then Microsoft/Bing and Spotify audio on the same day, September 30. 61% of its Meta ads went live in the last 30 days. It’s the clearest case in the set of a paid stack being built out right now.
Reddit. Live on 14 of 30 sites. Wispr Flow added it in October 2025, HeyGen in January and Runway in May.
Going stale
LinkedIn, TikTok and AppLovin. In the last 12 months, LinkedIn went quiet on 5 sites, TikTok on 4 and AppLovin on 3. Over the full history, LinkedIn has gone quiet on 14 of the 28 sites that ever ran it.
Partner tools. Rewardful went quiet on 3 sites in the last 12 months.
What nobody dropped: OpenAI and Vibe. The newest channels are sticking. The older social and programmatic channels are where the pruning is.
What’s changing
Tags are going quiet while ads keep running. Quizlet’s Google, Reddit and TikTok tags were all last seen on the same day, November 16, 2025, and Quizlet still has 700 to 800 Google ads pointing at quizlet.com and 4,136 ads in the Meta Ad Library. Gamma’s Google tag was last seen October 25, 2025, and Gamma runs 600 to 700 Google ads. BetterMe’s AppLovin, Outbrain, Reddit and TikTok tags were all last seen May 26. None of these brands stopped advertising. Their measurement moved somewhere a crawler can’t see: server-side tagging, app SDKs, or both.
That’s a sensible move for app-heavy businesses. It also moves one more piece of the measurement stack out of the brand’s own view and into the platforms’ reporting. 18 of the 30 run a mobile measurement partner (AppsFlyer on 13, Branch on 8, Adjust on 5). Only 2 run a web-based multi-touch tool: ElevenLabs and Speechify. For most of this sector, the only read on what a channel drove is what that channel says it drove.
06 · Creative
Creative and messaging
We labeled the top 15 Meta ads for each brand by what they lead with.
What top Meta ads lead with
Fig. 6
Meta Ad Library, top ads per brand labeled by message, October 2026. Bold = top-10 brands with half or more of top ads on one message. Ranks 21–30 shown by sub-vertical.
The top of the table sells the plan. 5 brands lead with price or promo in most of their top ads, and 4 of them are the #1, #3, #4 and #5 brands: ElevenLabs (67% of top ads), Grammarly (73%), Speechify (67%) and ChatGPT (53%). These are subscription tools with a free tier, so the offer is the hook: try it free, then a discount on the paid plan. Only one bottom-10 brand leads with price.
Leaders pick one message and commit. In the top 10, a brand’s main message takes a median 67% of its top ads, and 8 of the 10 put at least half their top ads behind one message. In the bottom 10 the median is 53% and 6 of 10 do. Calm is the exception: no message gets more than a third of its top ads, and it ranks #2.
Feature-led works when the output is the ad. 6 brands lead with what the product does, split evenly across the table: 2 in the top 10, 2 in the middle, 2 in the bottom 10. The ones that make it work are creation tools whose output sells itself: Suno puts 100% of its top ads on the product and HeyGen 67%.
The use case is the leaders’ second message. The median top-10 brand puts 27% of its top ads on a use case or life moment. The bottom 10 median is 13.3%. Lightricks (73%) and Otter (53%) lead with it.
Nobody sells trust. In a category where people hand over their writing, voice and photos, 0 of 30 brands put trust, privacy or safety messaging into their top Meta ads. Social proof is rare too: 10 brands use it at all and one wellness app leads with it.
07 · Sub-verticals
By sub-vertical
| Sub-vertical (medians) | Overall | Meta Health | Google Health | Live platforms | Google ads that are video | Google ads per domain | Meta library ads |
|---|---|---|---|---|---|---|---|
| Voice & music | 66 | 80 | 61 | 7 | 51% | 1,500 | 4,846 |
| Video | 66 | 66 | 56 | 5 | 12% | 650 | 1,721 |
| Productivity & builders | 63 | 78 | 60 | 6.5 | 20.5% | 3,500 | 1,340 |
| Image & design | 62 | 65 | 78 | 6 | 6% | 3,000 | 4,658 |
| Assistants & companions | 55 | 66 | 25 | 2 | 16% | 1,500 | 1,161 |
| Wellness | 51 | 77 | 51 | 5 | 6% | 1,500 | 1,885 |
| Learning | 45 | 63 | 39 | 2 | 25% | 750 | 945 |
Voice and music is the strongest group: 4 of the top 10, none in the bottom 10, the widest stacks (median 7 platforms) and the most video on Google (51%). Image and design is the strongest on Google (78). Wellness has healthy Meta (77) but places 4 brands in the bottom 10, and Calm is the one that breaks out. Assistants and learning run the narrowest stacks (a median 2 platforms each), and the assistants have the weakest Google of any group (25).
08 · What we’d do
What we’d do with this
The lesson from the 2x2 is that every channel is a position, and each one has to earn its size. The Portfolio builders here didn’t add platforms to look diversified. They keep Meta and Google healthy first, which is what puts them in the top half, and then deploy capital into newer lines: 6 of the 7 carry OpenAI’s ad pixel.
Three things we’d act on if we ran growth at one of these brands:
1
Protect the Meta core, put video into Google. If more than 20% of your Meta ads die inside two weeks, you’re testing without keeping winners. No top-10 brand does that and 5 of the bottom 10 do. If almost none of your Google ads are video, you’re leaving YouTube to the leaders: the top 10 put a median 21.5% of their Google ads into video, the bottom 10 put 5%.
2
Prove the new positions before you size them. ChatGPT ads, CTV and audio are where this sector is adding capital: 11 brands added OpenAI’s ad pixel since May, and 4 of the 5 CTV tags are new this year. Each is a good candidate for a geo holdout: turn it off in matched regions for three to four weeks and measure the incremental lift, instead of scaling on the platform’s own number and defending it after the fact.
3
Know where your measurement went. If your tags moved off the page, the platforms are now grading their own results. 18 of the 30 brands here run a mobile measurement partner and only 2 run a web-based multi-touch tool. That’s fine as long as you have an independent read on what each dollar drives. Most of this sector doesn’t.
If you run growth at a consumer AI brand and want to see where you’d land on this chart, we’ll run your brand against the set.
Appendix A
Deeper findings
The detail behind the headline findings, plus the things that didn’t fit the main story but are worth knowing.
01
Small third-party accounts run a big share of some brands’ Google ads. Gamma’s own account runs 43% of the Google ads pointing at gamma.app, HeyGen’s 45% and Strava’s 49%. The rest come from dozens of resellers, partners and individuals, each with a handful of ads. Reporting from the brand’s own ad account misses all of that.
02
ElevenLabs is the only brand above 85 on both platforms. 89 on Meta Health and 89 on Google Health, on top of 10 live platforms. It added MNTN (July 10), Spotify (October 1) and OpenAI’s ad pixel (June 1) this year.
03
The fastest Google launchers aren’t the leaders. Lovable averaged 36.4 new Google ads a week over the last 12 weeks, Picsart 30.25 and Suno 28.83. Only Suno is in the top 10. In this sector, what stays live matters more than how fast new ads go out.
04
The OpenAI adopters share a profile. All 11 run 5 or more live platforms, 7 are in the top 10, and four of the five voice and music brands carry the pixel. ChatGPT ads are going to the brands that already run the broadest stacks.
05
A domain move can look like a channel cut. Runway’s pixels stopped firing on runwayml.com between July 16 and July 23 and appeared on runway.com from July 22, OpenAI’s ad pixel included. Its Google ads now point at both domains. Anyone watching only the old domain would think Runway stopped advertising.
06
Web-first tools skip mobile measurement. 12 of 30 run no mobile measurement partner, including ChatGPT, Claude, Grammarly, Lovable, Notion and ElevenLabs. The image, learning and wellness apps nearly all run one: AppsFlyer, Branch or Adjust.
07
Big Meta catalogs don’t mean healthy Meta. The biggest Meta catalogs belong to a wellness brand running more than 100,000 ads across two Facebook pages, Calm (38,626) and Speechify (24,557). Only Calm scores above 85 on Meta Health.
08
Google video clusters in voice and music. The most video-heavy Google programs are Wispr Flow (55%), Suno (53%) and Otter (51%), all voice and music brands. Seven brands are under 5% video, including Lightricks, which has the best Google Health in the set. Video is one of the clearest open tests in the sector.
09
The leanest stack near the top belongs to Calm. Three live platforms (Google, Meta and Microsoft/Bing), 38,626 ads in the Meta Ad Library, 83% of its sampled Meta ads live for 60 days or more, and the second spot overall. Pixel counts alone understate app-first brands, which is why the 2x2 counts ad library activity too.
Appendix B
Channel matrix
Live platforms from ad libraries plus pixels seen in the last 90 days. “Went quiet” lists pixels last seen between 12 months and 90 days ago. “Added” means first detected in the last 12 months.
| Brand | Live paid platforms | Went quiet | Added in last 12 months | Mobile measurement |
|---|---|---|---|---|
| Babbel | AppLovin, Google Ads, Impact, LinkedIn, MediaMath, Meta, Reddit, The Trade Desk, Vibe (9) | AWIN (2026-03) | Vibe (2026-03), AppLovin (2026-04) | Adjust |
| BetterMe | AWIN, Google Ads, LinkedIn, Meta, Snapchat, X/Twitter (6) | AppLovin (2026-05), Outbrain (2026-05), Reddit (2026-05), TikTok (2026-05) | - | AppsFlyer |
| Brainly | Google Ads, Meta (2) | The Trade Desk (2025-10) | - | Adjust, Branch |
| Calm | Google Ads, Meta, Microsoft/Bing (3) | - | - | AppsFlyer, Branch |
| Canva | Google Ads, LinkedIn, Meta, Microsoft/Bing, Reddit (5) | - | - | Adjust, Branch |
| Character.AI | Google Ads, Meta (2) | - | - | AppsFlyer |
| ChatGPT | Google Ads, LinkedIn, Meta, OpenAI, Reddit, UpPromote (6) | Meta (2026-04), Microsoft/Bing (2026-04), Yahoo (2026-04) | OpenAI (2026-09), UpPromote (2026-09) | - |
| Claude | Google Ads, Meta (2) | LinkedIn (2025-12), ClickBank (2026-06) | - | - |
| ElevenLabs | Google Ads, LinkedIn, MNTN, Meta, Microsoft/Bing, OpenAI, Reddit, Spotify, TikTok, X/Twitter (10) | - | OpenAI (2026-06), MNTN (2026-07), Spotify (2026-10) | - |
| Flo Health | Google Ads, Meta, Microsoft/Bing, Reddit, TikTok, X/Twitter (6) | - | - | AppsFlyer |
| Gamma | Google Ads, Meta (2) | Google Ads (2025-10) | - | - |
| Grammarly | Google Ads, LinkedIn, Meta, Microsoft/Bing, Reddit, TikTok (6) | - | - | - |
| Headspace | Google Ads, Impact, Media Innovation Group, Meta (4) | LinkedIn (2025-10), The Trade Desk (2026-04) | - | Adjust, Branch, TUNE |
| HeyGen | Google Ads, LinkedIn, Meta, OpenAI, Reddit, TikTok, X/Twitter (7) | Rewardful (2025-11) | Reddit (2026-01), OpenAI (2026-05) | - |
| invideo | Google Ads, Meta, Microsoft/Bing, Tapfiliate (4) | Impact (2025-10) | - | AppsFlyer |
| Lightricks | Google Ads, Impact, Liftoff, LinkedIn, Meta, Microsoft/Bing, OpenAI, Pinterest, Reddit, Snapchat, X/Twitter (11) | - | OpenAI (2026-06), Pinterest (2026-08) | AppsFlyer, Kochava |
| Lovable | Google Ads, Impact, LinkedIn, Meta, Microsoft/Bing, Reddit, Spotify (7) | Rewardful (2026-03) | Impact (2026-04), Microsoft/Bing (2026-09), Spotify (2026-09) | - |
| Noom | Google Ads, Impact, LinkedIn, Meta, Microsoft/Bing, Pinterest, Snapchat, Spotify, X/Twitter (9) | AppLovin (2026-04), TikTok (2026-05) | - | - |
| Notion | Google Ads, LinkedIn, MNTN, Meta, OpenAI, Reddit, X/Twitter (7) | - | MNTN (2026-09), OpenAI (2026-09) | - |
| Otter | Google Ads, Meta, Microsoft/Bing, OpenAI, Tatari, TikTok, X/Twitter (7) | - | OpenAI (2026-06) | AppsFlyer |
| Photoroom | Google Ads, Meta, Microsoft/Bing, OpenAI, TikTok (5) | - | Microsoft/Bing (2026-09), OpenAI (2026-09) | - |
| Picsart | Google Ads, Impact, LinkedIn, Meta, Microsoft/Bing, TikTok, X/Twitter (7) | - | LinkedIn (2026-04), TikTok (2026-09) | AppsFlyer, Branch |
| QuillBot | Google Ads, LinkedIn, Meta, OpenAI, PartnerStack, Reddit, TikTok (7) | - | TikTok (2026-02), OpenAI (2026-07) | - |
| Quizlet | Google Ads, Meta (2) | Google Ads (2025-11), Reddit (2025-11), TikTok (2025-11) | - | AppsFlyer, Branch |
| Replit | Google Ads, Meta (2) | Spotify (2025-11), LinkedIn (2026-03), TikTok (2026-03), X/Twitter (2026-03) | Meta (2026-03) | AppsFlyer |
| Runway | Google Ads, LinkedIn, Meta, OpenAI, Reddit (5) | - | LinkedIn (2025-11), Reddit (2026-05), OpenAI (2026-06) | - |
| Speechify | AWIN, AppLovin, Google Ads, Meta, Microsoft/Bing, OpenAI, Rewardful, SaaSquatch, Snapchat, TikTok, X/Twitter (11) | - | OpenAI (2026-09), Snapchat (2026-09) | AppsFlyer |
| Strava | Google Ads, Meta, Reddit, TikTok (4) | Meta (2025-10), LinkedIn (2026-06) | - | Adjust, Branch |
| Suno | Google Ads, Meta, Microsoft/Bing, OpenAI, TikTok, X/Twitter (6) | AppLovin (2026-04) | OpenAI (2026-05) | AppsFlyer, Branch |
| Wispr Flow | AppLovin, Google Ads, Meta, Reddit, Vibe, X/Twitter (6) | LinkedIn (2025-10), Rewardful (2025-10) | AppLovin (2025-10), Reddit (2025-10), Vibe (2026-02) | AppsFlyer |
Appendix C
Full inventory
Platform counts are live buy-side ad pixels only (seen in the last 90 days), so Google and Meta count only where their pixel fires on the site. That is why a count here can sit below the same brand in Appendix B, which also counts Google and Meta from their ad libraries. Each brand expands to its complete stack: every pixel with its first-detected date, live channels, attribution tools, OpenAI tags, 90-day additions, 12-month drop-offs, and the sell-side and identity tags excluded from the count.
Mobile measurement = runs a mobile measurement partner (AppsFlyer, Branch or Adjust) on its website. Adding platforms = added one or more new ad platform pixels in the last 90 days and now runs 2+ ad platforms. Both = both patterns.
| Brand | Pattern | Platforms | Channels | Attribution | Added 90d | OpenAI |
|---|---|---|---|---|---|---|
| Both | 11 | AffiliateAI surfaceProgrammaticSearch/DisplaySocial | AppsFlyerHyros | OpenAISnapchat | live | |
| Both | 10 | AffiliateAI surfaceProgrammaticSearch/DisplaySocial | KochavaAppsFlyer | Pinterest | live | |
| Both | 7 | AffiliateSearch/DisplaySocial | BranchAppsFlyer | TikTok | non-ad | |
| Mobile measurement | 9 | AffiliateCTVProgrammaticSearch/DisplaySocial | Adjust | — | non-ad | |
| Mobile measurement | 7 | AI surfaceCTVSearch/DisplaySocial | AppsFlyer | — | live | |
| Mobile measurement | 6 | CTVProgrammaticSearch/DisplaySocial | AppsFlyer | — | — | |
| Mobile measurement | 5 | AffiliateSearch/DisplaySocial | AppsFlyer | — | non-ad | |
| Mobile measurement | 5 | Search/DisplaySocial | AppsFlyer | — | non-ad | |
| Mobile measurement | 5 | AI surfaceSearch/DisplaySocial | BranchAppsFlyer | — | live | |
| Mobile measurement | 4 | Search/DisplaySocial | BranchAdjust | — | non-ad | |
| Mobile measurement | 4 | AffiliateSearch/DisplaySocial | AppsFlyer | — | non-ad | |
| Mobile measurement | 3 | AffiliateProgrammaticSearch/Display | BranchAdjustTUNE | — | non-ad | |
| Mobile measurement | 3 | Search/DisplaySocial | BranchAdjust | — | non-ad | |
| Mobile measurement | 2 | Search/Display | BranchAppsFlyer | — | non-ad | |
| Mobile measurement | 2 | Search/DisplaySocial | AppsFlyer | — | — | |
| Mobile measurement | 1 | Search/Display | BranchAdjust | — | non-ad | |
| Mobile measurement | 1 | Search/Display | AppsFlyer | — | — | |
| Mobile measurement | 0 | — | BranchAppsFlyer | — | non-ad | |
| Adding platforms | 10 | AI surfaceAudioCTVSearch/DisplaySocial | Dreamdata | MNTNSpotify | live | |
| Adding platforms | 7 | AffiliateAudioSearch/DisplaySocial | — | Microsoft/BingSpotify | — | |
| Adding platforms | 7 | AI surfaceCTVSearch/DisplaySocial | — | MNTNOpenAI | live | |
| Adding platforms | 6 | AffiliateAI surfaceSearch/DisplaySocial | — | OpenAI | live | |
| Adding platforms | 5 | AffiliateAI surfaceSearch/DisplaySocial | — | OpenAIUpPromote | live | |
| Adding platforms | 4 | AI surfaceSearch/DisplaySocial | — | Microsoft/BingOpenAI | live | |
| — | 9 | AffiliateAudioSearch/DisplaySocial | — | — | non-ad | |
| — | 6 | AI surfaceSearch/DisplaySocial | — | — | live | |
| — | 5 | Search/DisplaySocial | — | — | non-ad | |
| — | 5 | AI surfaceCTVSearch/DisplaySocial | — | — | live | |
| — | 1 | Search/Display | — | — | non-ad | |
| — | 0 | — | — | — | non-ad |
Source: BuiltWith Domain API, live and dead technologies. Scan 2026-10-01.
Built using public data from the Meta Ad Library, Google Ads Transparency Center and BuiltWith. BlueAlpha, October 2026.
© BlueAlpha 2026, All Rights Reserved
