Planning and forecasting
Our data scientists tailor the forecast to your business and optimize it with you every week.
93.8%
Forecast Accuracy
MUBI’s models predict three weeks ahead with 93.8% accuracy, and finance gets the numbers every week.
We knew paid was doing more than ad platforms were giving credit for. We just couldn’t prove it.
BlueAlpha built and validated the models across our global business in four weeks, faster than we could have hired for it, let alone built it.
Rory Japp
VP of Digital Marketing, MUBI
Forward deployed,
built for you.
01
Data scientists in your stack
They tailor the forecast to your business and build the plan with you.
02
Your own planning tool
A custom forecasting and budget tool, delivered in your budget template.
03
Long-term forecasts
Plan next quarter or the next 12 months against the targets you set.
Optimized and forecast
every week.
A new model lands
It’s retrained on your latest data and backtested before we use it.
We optimize and forecast.
We re-split the budget down to the campaign and ad set, and update the forecast.
You get a brief. You decide what goes live
It covers what changed, what we recommend and why. We review it together in the weekly working session.
What a long-term plan answers
?
What it takes to hit your target
?
Where the next dollar stops paying back
?
What the same budget buys, re-split
?
What has to come from outside paid media
?
Which CAC target to run against
?
How confident each number is
No plan ever hit a target
from inside a spreadsheet.
Plan with Benji.
Run what-ifs anytime, in the platform, in Slack, or Claude, or wherever your team already works.
Fits your business
Your knowledge base holds your budgets, minimums and targets.
Live in your ad platforms.
Approve the plan and it goes live.
