Planning Agent
The system of record for everything your marketing org has decided, shipped, and committed to.
The Planning Agent is the PMO layer that sits above the other six agents. It owns the roadmap, tracks every plan and change in flight, holds the org accountable to its commitments, and serves as the backbone of all the work you have done for the company. To be able to answer any questions from your leadership on anything that relates to you.
Signals In
Proposed moves from every other agent in the stack. Budget, Testing, Creative, Competitive, Analyst, Execution — every recommendation flows through here before it ships.
Every shipped change and its outcome from the Execution Agent's log.
The quarterly plan, OKRs, guardrails, and time-bound commitments the org is operating against.
The quarterly plan, OKRs, guardrails, and time-bound commitments the org is operating against.
Actions Out
A live roadmap of everything in flight, queued, paused, or shipped — with owners and expected impact attached.
Weekly pacing reads with variances surfaced and the agents responsible identified.
Conflict detection that routes trade-offs to the right human before anything ships.
A pre-built QBR pack and instant audit answers — "Why did we cut AppLovin in Q2?" returns the signal, the proposer, and the outcome in seconds.
Install the BlueAlpha MCP to read from your plan — and push every update from your AI assistant straight back into the Planning Agent. Zero friction.
