Case Studies

How Growth Gets Smarter

See how teams are using BlueAlpha to reduce wasted spend, validate strategy, and scale efficiently. These are real examples of marketing leaders trading guesswork for precision.

MUBI Knew Paid Was Undercounted. Now Finance Can Prove It.

BlueAlpha's weekly Bayesian MMM proved MUBI's paid media drives 1.5x the conversions last-touch credited. Finance is migrating its reporting onto the model.

MUBI Knew Paid Was Undercounted. Now Finance Can Prove It.

BlueAlpha's weekly Bayesian MMM proved MUBI's paid media drives 1.5x the conversions last-touch credited. Finance is migrating its reporting onto the model.

Cann: AppLovin's 2-16x ROAS Tested, Zero Incremental Lift

BlueAlpha ran a 19-day geo holdout test on Cann's AppLovin spend. Platform reported 2-16x ROAS. Measured incremental lift: zero. ~$480K/year reallocated to proven channels.

Cann: AppLovin's 2-16x ROAS Tested, Zero Incremental Lift

BlueAlpha ran a 19-day geo holdout test on Cann's AppLovin spend. Platform reported 2-16x ROAS. Measured incremental lift: zero. ~$480K/year reallocated to proven channels.

1440: Scaling Subscriber Growth Without Tanking Payback Rate

1440's quality-adjusted MMM found which channels drove engaged power readers vs. low-quality signups. Meta scaled to ~$650K/month, payback rate intact.

1440: Scaling Subscriber Growth Without Tanking Payback Rate

1440's quality-adjusted MMM found which channels drove engaged power readers vs. low-quality signups. Meta scaled to ~$650K/month, payback rate intact.

How Proper Cloth Proved YouTube Ads Drive E-commerce Revenue

BlueAlpha's upper funnel measurement test proved YouTube drove ~$180K incremental revenue for Proper Cloth at 2.43x ROAS. 0.36% probability of loss.

How Proper Cloth Proved YouTube Ads Drive E-commerce Revenue

BlueAlpha's upper funnel measurement test proved YouTube drove ~$180K incremental revenue for Proper Cloth at 2.43x ROAS. 0.36% probability of loss.

How beehiiv Cracked the OOH Measurement Code (~100K Users Proven)

BlueAlpha's OOH measurement proved beehiiv's $300K NYC subway campaign drove ~100,000 incremental users at ~$4 each via geo holdout, 95% confidence.

How beehiiv Cracked the OOH Measurement Code (~100K Users Proven)

BlueAlpha's OOH measurement proved beehiiv's $300K NYC subway campaign drove ~100,000 incremental users at ~$4 each via geo holdout, 95% confidence.

Klover: Millions Saved in 30 Days, 35% Incremental CAC Improvement

Klover cut Meta iOS spend 50% with zero conversion loss, scaled Apple Search Ads 10x, and improved incremental CAC by 35%. Path to 7-figure savings in 30 days.

Klover: Millions Saved in 30 Days, 35% Incremental CAC Improvement

Klover cut Meta iOS spend 50% with zero conversion loss, scaled Apple Search Ads 10x, and improved incremental CAC by 35%. Path to 7-figure savings in 30 days.

beehiiv: Meta's True CPA Was 345% Higher Than Reported

BlueAlpha's geo-based incrementality tests revealed beehiiv's Meta signup CPA was 345% higher than platform-reported. TikTok validated as most efficient channel.

beehiiv: Meta's True CPA Was 345% Higher Than Reported

BlueAlpha's geo-based incrementality tests revealed beehiiv's Meta signup CPA was 345% higher than platform-reported. TikTok validated as most efficient channel.

Pettable: $2.12M Wasted Google Ads Spend Identified, 14% Better CAC

BlueAlpha's Bayesian MMM and geo-based tests identified $2.12M in annualized wasted spend across Pettable's Google, TikTok, and Meta campaigns. Blended CAC fell 14% over 9 months.

Pettable: $2.12M Wasted Google Ads Spend Identified, 14% Better CAC

BlueAlpha's Bayesian MMM and geo-based tests identified $2.12M in annualized wasted spend across Pettable's Google, TikTok, and Meta campaigns. Blended CAC fell 14% over 9 months.

How Klover Proved Influencer Marketing ROI on iOS

BlueAlpha proved influencer incrementality for Klover: YouTube sponsorships drive ~10% of iOS conversions. Measurability calculator built for evaluating future creator deals.

How Klover Proved Influencer Marketing ROI on iOS

BlueAlpha proved influencer incrementality for Klover: YouTube sponsorships drive ~10% of iOS conversions. Measurability calculator built for evaluating future creator deals.

Life at BlueAlpha

Our Mission

We're building the operating system for growth experiments. Bluealpha helps teams measure what works, uncover new opportunities, and make better decisions with confidence—turning marketing from guesswork into a repeatable growth engine.

We’re building more than another marketing tool. Our vision is to give growth teams an operating system for experimentation—one that helps them understand what’s working, uncover new opportunities, and turn good ideas into repeatable growth.

Peter
Grafe

CEO & Co-Founder

Our mission is to take the guesswork out of growth. We’re building the technology that connects data, experimentation, and action so teams can move faster, learn continuously, and make better decisions with confidence.

Stefan
Schlegl

CTO & Co-Founder

Prove It. Then Move It.

Prove It. Then Move It.

See it in your spend

The Platform

The Decision Layer

The Operating layer

The Memory layer

The Data layer

Success Stories

Explore All

About

What is BlueAlpha?

Thesis

Team

Careers

Learn

Free Report

Playbooks

Articles

MCP

Explore The MCP

How to Install

Prompt Library

Skills Library

© BlueAlpha 2026, All Rights Reserved

Trust Center

Privacy Policy

Sub-Processors

Terms Of Service

The Platform

Success Stories

Learn

About

Get the MCP

Login

Signup

Book a Demo