Case Studies
How Growth Gets Smarter
See how teams are using BlueAlpha to reduce wasted spend, validate strategy, and scale efficiently. These are real examples of marketing leaders trading guesswork for precision.
All
Incrementality Proven
Wasted Spend Eliminated
Spend Scaled Profitably
Cann
Cann: AppLovin's 2-16x ROAS Tested, Zero Incremental Lift
BlueAlpha ran a 19-day geo holdout test on Cann's AppLovin spend. Platform reported 2-16x ROAS. Measured incremental lift: zero. ~$480K/year reallocated to proven channels.
Wasted Spend Eliminated
1440
1440: Scaling Subscriber Growth Without Tanking Payback Rate
1440's quality-adjusted MMM found which channels drove engaged power readers vs. low-quality signups. Meta scaled to ~$650K/month, payback rate intact.
Incrementality Proven
Wasted Spend Eliminated
Spend Scaled Profitably
Proper Cloth
How Proper Cloth Proved YouTube Ads Drive E-commerce Revenue
BlueAlpha's upper funnel measurement test proved YouTube drove ~$180K incremental revenue for Proper Cloth at 2.43x ROAS. 0.36% probability of loss.
Incrementality Proven
Spend Scaled Profitably
beehiiv
How beehiiv Cracked the OOH Measurement Code (~100K Users Proven)
BlueAlpha's OOH measurement proved beehiiv's $300K NYC subway campaign drove ~100,000 incremental users at ~$4 each via geo holdout, 95% confidence.
Incrementality Proven
Klover
Klover: Millions Saved in 30 Days, 35% Incremental CAC Improvement
Klover cut Meta iOS spend 50% with zero conversion loss, scaled Apple Search Ads 10x, and improved incremental CAC by 35%. Path to 7-figure savings in 30 days.
Incrementality Proven
Wasted Spend Eliminated
Spend Scaled Profitably
beehiiv
beehiiv: Meta's True CPA Was 345% Higher Than Reported
BlueAlpha's geo-based incrementality tests revealed beehiiv's Meta signup CPA was 345% higher than platform-reported. TikTok validated as most efficient channel.
Incrementality Proven
Wasted Spend Eliminated
Pettable
Pettable: $2.12M Wasted Google Ads Spend Identified, 14% Better CAC
BlueAlpha's Bayesian MMM and geo-based tests identified $2.12M in annualized wasted spend across Pettable's Google, TikTok, and Meta campaigns. Blended CAC fell 14% over 9 months.
Incrementality Proven
Wasted Spend Eliminated
Spend Scaled Profitably
Klover
How Klover Proved Influencer Marketing ROI on iOS
BlueAlpha proved influencer incrementality for Klover: YouTube sponsorships drive ~10% of iOS conversions. Measurability calculator built for evaluating future creator deals.
Incrementality Proven
