Causal MMM

An MMM your CFO
will sign off on.

An MMM your CFO
will sign off on.

Know where your next dollar should go and why. Then just put it there, without switching tools.

Walk into your next budget meeting knowing what to cut, what to scale, and why.

1.5x

The conversions
last-touch showed

MUBI found paid media was driving half again as many conversions as it was credited with.

$2.12M

Waste
Removed.

Pettable found spend with no revenue impact, cut it, and reduced CAC by 14%

35%

Lower
CAC

Within 30 days of acting on the model, Klover pulled back non-incremental Meta spend and saved millions.

A model built to hold up
under scrutiny.

A model built to hold up under scrutiny.

Grounded in incrementality tests

Lift and geo test results feed into the model, so its estimates line up with what controlled tests show

Updated every week

Fully transparent

More than just media

Grounded in incrementality tests

Lift and geo test results feed into the model, so its estimates line up with what controlled tests show

Updated every week

Fully transparent

More than just media

From insight to action, all in one place.

Plan with Benji.

Ask questions in plain language, test scenarios and get your next moves ranked by impact.

Recommendations you can act on.

Your knowledge base stores budgets, targets, and constraints, ensuring recommendations fit your business. See the memory layer page.

Live in your ad platforms

Approve a change and it goes live, and it goes live, with results checked against the plan.

Prove it.
Then Move it.

The Platform

Success Stories

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About

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