Beyond your marketing dollar
Promo, pricing, churn and customer value models, plus deep dives our data scientists build around your hardest questions.
Sometimes the best
move isn’t a media move.
~10%
of iOS conversions
Klover’s influencer deep dive showed YouTube sponsorships drive about a tenth of its iOS conversions.
~20%
of growth from organic
1440 traced a fifth of its growth to organic social, measured for the first time.
~$4
per incremental user
beehiiv’s NYC subway campaign drove about 100,000 new users.
The right model for every question.
Promo elasticity
How many customers an offer wins, by discount depth and channel.
Pricing elasticity
How a price change will move volume, before you commit to it.
Customer lifetime value
Judge each channel by the lasting value of the customers it brings.
Churn prediction
Spot the customers likely to leave while there’s still time to act.
Product and launches
Measure what launches, product changes and constraints do to revenue.
Channel deep dives
Answers for hard-to-measure channels like influencer, direct mail and promotions.
Custom econometric models
Built around your business and the questions it needs answered.
Kickoff
Map your decision landscape
We work with your team to pin down the questions that matter, then pick the models that answer them. Off-the-shelf models are fine. For other people.
Week 1-3
Build your decision confidence
Our data scientists build and validate the models in your data, so every call rests on evidence you trust.
LIVE
Operationalize your decisions
Production-ready models ship within weeks, connected to your MMM, your plan and your team’s workflow.
An answer only matters
if something changes.
Ask
Plan with Benji.
Explore the results in plain language, in the platform, in Slack, or Claude, or wherever your team already works.
Fit
Fits your business
Your knowledge base holds your offers, prices and targets.
Act
Into your plan
Findings flow into your budget plan and go live in your ad platforms.
