Skills

One plugin.


50+ skills that add real value.

Why do we need skills?

A skill is a ready-made workflow for Claude — a specific job like auditing an ad account or spotting creative fatigue, packaged so Claude or Codex runs it the same expert way every time. Instead of writing a prompt from scratch, you call the skill by name and it reads your live data, runs the analysis, and hands back a clear recommendation. It turns a general AI assistant into a specialist that already knows the playbook.



We built this plugin from our own day-to-day work and our clients' real use cases — every skill encodes a play we actually run for brands managing serious paid-media spend.



The BlueAlpha plugin equips you with 51 tailored skills that enable you to drive value in your platforms, directly from Claude. Paired with the BlueAlpha MCP, it allows you to optimize your performance across Google, Meta, LinkedIn, and TikTok, and even your MMM if you have one.

Install the BlueAlpha Plugin

What it contains

51 skills

Across Google Ads, Meta, LinkedIn, TikTok, and your MMM. See below for details on what each skill can do.

MCP Enabled

Paired with an MCP, the skills read your live data and return a recommendation, a diagnostic, or a plan, and surface proposed changes to you for approval.

Cross-Channel Optimizations

The plugin also allows you to do complex cross-channel optimizations and planning queries leveraging a Marketing Mix Model (most useful for BlueAlpha clients, or those with an existing MMM).

Google Ads

Meta Ads

Tiktok Ads

LinkedIn Ads

MMM & Incrementality

Auto-Optimize

auto-optimize

Run a full optimization cycle on a Google Ads account: structure audit, pacing diagnosis, account health, with a prioritized action list.

Audience Intelligence

audience-intelligence

Analyze audience performance across Google Ads campaigns and recommend targeting changes and adjacent segments to test.

Brand Refresh Pipeline

brand-refresh-pipeline

Detect creative fatigue, audit brand voice, and generate fresh ad copy ready for review.

Competitive Conquest

competitive-conquest

Research competitors, identify messaging gaps, and design conquest campaign specs for Google Ads.

Competitive Counterpunch

competitive-counterpunch

Detect when competitors gain auction share and plan countermeasures before share-of-voice erodes.

Content-to-Campaign

content-to-campaign

Turn any content piece into a paid campaign strategy with keywords, ad copy, and audience targeting.

Full Monty

full-monty

Run every Google Ads skill in sequence for a comprehensive top-to-bottom account analysis.

Geo Expansion Scout

geo-expansion-scout

Identify new geographic markets worth entering by analyzing geo performance and keyword volume.

Incrementality Test Runner

incrementality-test-runner

Design and monitor geo-based incrementality tests in Google Ads, with integrity checks in-flight.

SEO–Paid Bridge

seo-paid-bridge

Find where organic and paid search overlap or gap, then spec complementary campaigns.

Google Ads

Meta Ads

Tiktok Ads

LinkedIn Ads

MMM & Incrementality

Auto-Optimize

auto-optimize

Run a full optimization cycle on a Google Ads account: structure audit, pacing diagnosis, account health, with a prioritized action list.

Audience Intelligence

audience-intelligence

Analyze audience performance across Google Ads campaigns and recommend targeting changes and adjacent segments to test.

Brand Refresh Pipeline

brand-refresh-pipeline

Detect creative fatigue, audit brand voice, and generate fresh ad copy ready for review.

Competitive Conquest

competitive-conquest

Research competitors, identify messaging gaps, and design conquest campaign specs for Google Ads.

Competitive Counterpunch

competitive-counterpunch

Detect when competitors gain auction share and plan countermeasures before share-of-voice erodes.

Content-to-Campaign

content-to-campaign

Turn any content piece into a paid campaign strategy with keywords, ad copy, and audience targeting.

Full Monty

full-monty

Run every Google Ads skill in sequence for a comprehensive top-to-bottom account analysis.

Geo Expansion Scout

geo-expansion-scout

Identify new geographic markets worth entering by analyzing geo performance and keyword volume.

Incrementality Test Runner

incrementality-test-runner

Design and monitor geo-based incrementality tests in Google Ads, with integrity checks in-flight.

SEO–Paid Bridge

seo-paid-bridge

Find where organic and paid search overlap or gap, then spec complementary campaigns.

Suggest a skill

Suggest a skill

Have an idea for something you'd use? Feedback on the skills we have? Send it to contact@bluealpha.ai.

Suggest a skill

Have an idea for something you'd use? Feedback on the skills we have? Send it to contact@bluealpha.ai.

Install the BlueAlpha Plugin

Install the BlueAlpha Plugin

Explore the full BlueAlpha Platform

Explore the full BlueAlpha Platform

Explore the full BlueAlpha Platform