Incrementality testing
Real experiments that show which channels grow revenue and which don’t, so you can cut and scale with confidence.
Stop paying for results you would have gotten anyway.
16x
Return on
the test.
Cann’s numbers said AppLovin was working. Our test showed no lift, so they switched it off and moved 25% of budget to channels that pay.
50%
Meta iOS
spend cut
Klover cut half its Meta iOS budget with no lost conversions.
2.43x
ROAS on
YouTube
Proper Cloth’s team didn’t trust YouTube’s reported numbers. Our test showed it was driving real sales, so they scaled it 2 to 3x in their top markets.
Designed and read with our team
Our measurement experts help you pick what’s worth testing, set it up with you and explain the results in plain language.
Built for your
hardest questions.
We forward deploy & embed with your team to build the tests that generic tools weren’t designed for, so your setup fits your business instead of the other way around.
Every test makes
your model sharper.
Results feed straight into your MMM. Finance loves to ask “how do we know that?”. Now you have the answer.
Yes, there’s a test
for that too.
From question to answer, without the guesswork.
Step 01
Pick the right test.
We work with you to choose what to test next, based on where the most budget is at stake and where your data is least certain.
Step 03
Use the result
We walk you through what it means, and the result goes straight into your MMM.
Step 02
Run it cleanly
We design the test, check it before launch and monitor it while it runs.
What insights
can you get from incrementality tests?
01
Channel effectiveness
Which channels are truly growing revenue.
02
The right spend level
Where more budget pays off and where it stops paying.
03
New channel launches
Whether a new channel is worth keeping before you scale it.
04
Halo effects
How one channel lifts others, like paid social driving search or retail.
05
Upper-funnel impact
What awareness channels like CTV, audio and OOH are worth.
06
Brand search
How many brand search orders you would have won anyway.
07
Customer value
Whether a channel brings in customers with lasting value.
08
Promotions and seasonality
What a promo or seasonal push really adds.
A result is only useful if something changes.
Recommend
Recommendations that fit your business
Our knowledge base records every result alongside your budgets and constraints, so learnings carry into every recommendation.
Ship
Live in your ad platforms
Approve the budget shift. And just like that, it’s running. No spreadsheets, no tickets, no waiting until Monday.
Measure
Measured after it ships
Every change is tracked against the test that justified it.
