
Run Your Marketing Like a Portfolio
BlueAlpha is the agentic system that wires into the stack you already run. Every marketing dollar gets managed like a portfolio position: proven, rebalanced toward what works, and executed everywhere. What you used to defend after the fact now moves in real time.
Integrations
Seven agents, one engine
Agent 1
Causal Measurement Agent
What’s going on in your mix, and what to do about it.
Reads causal MMM, incrementality results, and platform signals. Recommends reallocations at the channel and campaign level.
Agent 2
Testing Agent
Which test to run, and what it means.
Designs geo-based incrementality tests, monitors integrity in-flight, and feeds results back into the model.
Agent 3
Creative Agent
Which creative to kill, what to launch.
Detects fatigue before performance drops. Scores variants against response curves. Prioritizes what to produce next.
Agent 4
Competitive Agent
How to respond when competitors move.
Monitors your competitors' moves across creative and channel launches, so you know what they're doing at any time.
Agent 5
Analyst Agent
Any question about your data, in plain English.
Removes the operational bottleneck of reporting. Queries ad platforms and first-party data together. Builds charts, skills, and reusable playbooks your team can rerun. Answers any question you have.
Agent 6
Planning Agent
What got done, what impact it drove, and what’s the go-forward plan.
Tracks initiatives across channels, ties them to MMM and incrementality outcomes, and keeps the go-forward roadmap synced with what's actually moving the business..
Agent 7
Execution Agent
Pushes approved changes, on-platform.
Executes and creates optimal spend adjustments across every ad platform in your stack — through MCP, with full audit trail.

VP of Growth, Pettable
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Revenue increase in 90 days

Data Scientist, MUBI
“Working with BlueAlpha compressed months of trial-and-error into weeks. Having them in my corner meant I could move fast without feeling like I was cutting corners. Every week we sharpened the model and my confidence grew with it.”

Head of Analytics & Advertising
“We were convinced upper-funnel channels were a black hole. BlueAlpha didn't just prove YouTube worked; they showed us it drives immediate, measurable revenue."

Growth Analytics Manager, Attain/Klover
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CAC cut and saved millions in 4 weeks
"BlueAlpha's platform gave us the confidence to make bold budget cuts we'd been hesitating on. Seeing Meta's diminishing returns validated with data, we reduced spend by 50% without losing conversions."

Vice President of Growth, 1440
spend in Meta with confidence
How the loop works

Analyze → Decide → Plan → Act → Prove
The loop that never stops.
Questions
What teams ask us first.
Isn't this just another MMM tool?
Everyone claims AI. What actually makes this different?
How fast can we get live, and how much data do you need?
Who approves the decisions the agents make?
What happens when the MMM and the incrementality test disagree?
What's the commercial model?
















