BlueAlpha is now on
Do next week's marketing work in the next hour.
Your Platform and Measurement Data - on call in the AI assistant you already use. One connection. Every answer grounded in your data, with methodology attached.
Why this exists
Before BlueAlpha
Media Audit
4+ Hours
Dig through campaigns, ads, keywords, placements.
Slack Threads
1-2 Hours
Back and forth to align, ask questions, share files.
Dashboards
2+ Hours
Manual checks across multiple dashboards.
Spreadsheets
2-3 Hours
Pivot tables, lookups, manual calculations.
8-12 Hours every week
Lost to manual work and scattered Tools
After BlueAlpha
Answers you can trust. Time you get back.
What you can ask
What you can do today?
Monday-morning questions. Monday-morning answers.
Read the Docs
Peter Grafe
Meridian MMM Skills in Claude: The BlueAlpha Marketing Plugin
Ten MMM skills for Claude that turn your Meridian model into weekly decisions — health checks, budget sims, saturation maps, test roadmaps, and more.
Peter Grafe
Google Ads Incrementality Testing in Claude: BlueAlpha Tutorial
Design a geo-based incrementality test for Google Ads in one conversation: holdout selection, power assessment, monitoring config, and decision framework.
Peter Grafe
Turn Content into Google Ads Campaigns with Claude | BlueAlpha
Give Claude any article URL and get a complete Google Ads campaign back: intent-segmented keywords, content-aware RSA copy, budget projection, and UTM tracking.
Peter Grafe
Google Ads Brand Defense in Claude: BlueAlpha competitive-counterpunch Tutorial
Detect when competitors bid on your brand terms, assess threat severity with auction insights and CPC trends, and build a proportional defense plan.
Peter Grafe
11 MCP Servers for Performance Marketing Reviewed (2026) | BlueAlpha
Side-by-side comparison of 11 MCP servers for ad platforms, analytics, CRM, and measurement. Coverage, pricing, strengths, limitations, and best fit.
Peter Grafe
Find New Google Ads Markets with Claude: BlueAlpha geo-expansion Tutorial
Classify your Google Ads markets into Star, Volume, Opportunity, and Drain tiers, score expansion candidates by keyword volume, and get a 6-week test plan.
Peter Grafe
How to Analyze Google Ads Audience Targeting with Claude: The audience-intelligence Tutorial
Scan your Google Ads account for missing audience signals, analyze demographic performance, and get prioritized recommendations for segments to add or cut.
Peter Grafe
Google Ads Conquest Campaigns in Claude: BlueAlpha competitive-conquest Tutorial
Research up to seven competitors in parallel, size their branded search volume, and build a concentrated conquest campaign with ad copy and budget allocation.
Peter Grafe
SEO Paid Search Gaps in Claude: BlueAlpha seo-paid-bridge Tutorial
Cross-reference organic rankings against Google Ads keywords, find uncovered search volume, and build bridge campaigns with budget allocation and ad copy.
Peter Grafe
Google Ads Creative Fatigue in Claude: BlueAlpha brand-refresh Tutorial
Detect which Google Ads are fatiguing, audit your brand voice from your website, and generate deployment-ready RSA copy in one Claude conversation.
Peter Grafe
Google Ads Audit in Claude: BlueAlpha auto-optimize Tutorial
Audit your Google Ads account in one Claude conversation. Six-phase scoring, underspend diagnosis, budget reallocation, and creative fatigue detection.
Peter Grafe
The BlueAlpha Google Ads Marketing Plugin for Claude: Every Skill, Explained
Ten agent skills that turn Google Ads data into audits, budget moves, and incrementality tests inside Claude.
Peter Grafe
How to Operationalize Your Marketing Mix Model (MMM) with Claude & MCP
Stop letting your MMM gather dust. Connect your Meridian model to Claude and let anyone on your team query ROI, saturation, and budget scenarios live.
Peter Grafe
How to Build Your First Marketing Mix Model (No Code Required)
Assess your MMM readiness, set Bayesian priors in plain English, and fit a real Meridian model — all through a conversation with Claude. Free, open-source.
Frequently asked questions
What is an MCP?
Which clients work today?
What data leaves our workspace?
Do I need to know how to code?
Do I need the MCP or the BlueAlpha platform? Which do I start with?
Can I simulate budget changes before committing spend?
